Item: ON24
Rating: 8
Author: Heather MacDonald-Santiago

Overall Satisfaction with ON24

Use Cases and Deployment Scope

ON24 is currently being used by marketing for external webinars for clients and potential clients. It is also used for internal "how to" communications for our people. Finally, it is used by the professional development team for onboarding staff and internal professional training.

Webinar Use Case

Internal communications
Lead generation
Training

Pros and Cons

Pros

Ability to re-record sessions but host live Q&A takes some of the nerves out of it for speakers.
Ability to have video run in a presentation is useful.
Ability to access archived webinars is more useful for our clients.

Cons

We have had issues with recording where there are imbedded videos.

Integration to CRM & Marketing Automation

We do not yet have a CRM.

Reliability and Availability

We have had a couple of outages this year and technical difficulties.

Return on Investment

It has been useful for the training of employees.

Alternatives Considered

ON24 was suggested by a new team member who had used it previously and recommended it. Many years ago, we had used another competitor whose name we forget, but going live with the presentation provoked too much anxiety. Presenters preferred live face-to-face recording. The ease of use and ability to prerecord have been a game changer.

Likelihood to Recommend

It is great for providing content at the middle of the funnel, where purchasers are interested and wanting to learn more, but not quite ready to buy. It's great for nurturing.

There are some internal training scenarios where face to face is better. Particularly, where questions need to be asked or the topic is contentious.

ON24 Feature Ratings

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Using ON24 in Professional Services