Love ON24! Can't go back!
November 08, 2017

Love ON24! Can't go back!

Dorothy Milazzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

Right now, it is just being used by marketing for a mixture of industry event and product-focused webinars. We plan on extending this out in the future.
  • Lead generation

Pros

  • It accommodates large audiences with reliable technology.
  • The tool is super easy to use and to train presenters in.
  • The tool allows us multiple ways to engage with our audience members and analytics on each of those methods.

Cons

  • I wish that the reporting on different engagements would allow you to customize the report more to add in different fields.
ON24 is integrated with both our CRM (Salesforce) and marketing automation platform (Marketo). This streamlines the information and makes it available to marketing and sales teams in real time. It also streamlines manual list upload times like we had with our previous vendor. Our sales team is also better able to prioritize follow up with attendees of the webinar based on their engagement.
We haven't had an issue.
  • Our webinar KPIs have all increased since switching to ON24 - registrants, attendance and those that request follow-up from a sales representative following the webinar.
  • We have fewer support calls during our live webinars.
THe integration with Marketo and Salesforce was key.
If you are holding small webinars or simple events, a tool such as ON24 might not be worth it from an ROI point of view.

ON24 Feature Ratings

Virtual Event ()
Not Rated
10.0
Audience polling
10
Q&A
10
8.5
Branding options
8
Integration to Marketing Automation
9
10.0
Participant roles & permissions
10
Confidential attendee list
10
10.0
Calendar integration
Not Rated
Record meetings / events
10
Slideshows
Not Rated
Event registration
Not Rated
Mobile Capabilities ()
Not Rated

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