Item: ON24
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use ON24 to run editorial and sponsored webinars and like the fact that it is very customizable. It can be quite time consuming to set up, and some of the options are fiddly. We have had some issues with dialing in, but usually, it runs very smoothly and everyone is happy.

Webinar Use Case

Lead generation

Pros and Cons

Customizing registration page
Customizing reminder emails

International dial-in options
Ease of setting up a webinar

Integration to CRM & Marketing Automation

It is not integrated.

Reliability and Availability

ON24 has always been available when I need it.

Return on Investment

We have been able to drive more qualified leads.

Alternatives Considered

BrightTALK

I prefer ON24 for its customization options.

Other Software Used

BrightTALK

Likelihood to Recommend

Running editorial webinars with multiple speakers and having resources to download and speaker bios to explain. It is less appropriate for pre-recorded webinars and then trying to run these live—there is an option, but this hasn't been clearly explained to me so I am not sure how it works and we have had problems with the audio with this.

Would recommend ON24

Overall Satisfaction with ON24