Item: ON24
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We host regular webinars using the ON24 platform. Our presentations focus on our specific products/solutions, thought leadership research and customer advocacy. It helps generate leads & net new leads for our Business Development team to follow up on. It is being used by the Marketing teams both in EMEA and AMERS.

Webinar Use Case

Lead generation

Pros and Cons

The functionality is comprehensive but straightforward to use
The analytics are very in-depth
It's very easy to manage during a live presentation

Nothing springs to mind - it has everything we need right now

Reliability and Availability

We've had no availability issues to date. All presentations have run as expected, so the platform has been very reliable. We've actually run two webinars at the same time to two different audiences.

Return on Investment

Positive - driving leads / net new leads into the pipeline.
Positive - allows us to give detailed presentations to marketing database.

Likelihood to Recommend

ON24 certainly meets all our requirements from a webinar platform - both in terms of delivering live presentations and the analytics it offers. It's also very easy to promote all webinars on an On-Demand basis thanks to the functionality available. It's also great that you can run different format of presentations - be it live presentations to the camera, pre-recorded videos, etc.

An excellent platform to help us engage with customers and prospects

Overall Satisfaction with ON24