Item: ON24
Rating: 6
Author: Andrew Stephens

Use Cases and Deployment Scope

Webinar activities and digital client experience activity through creating a digital representation of a client center in much the same way as a physical center. This center not only shows webinars (digital meetings bringing the value of subject matter experts into visibility) but also the breadth and depth of solutions expertise applicable for a wide number of industries.

Webinar Use Case

Internal communications
Lead generation

Pros and Cons

Excellent webinar technology.
Technological understanding of business requirements.
Global presence.

More business consultancy.
Too American focussed and thus, the European part of the business seems not to have the capacity to respond to requirements without consulting the US.
More proactivity needed in managing clients' business needs rather than just taking each webinar as a transaction.

Reliability and Availability

There is always global availability but what we really need is local availability which knows and understands our business and what we are planning on a weekly basis. The extended support is always very good but a more personalized approach would work wonders.

Return on Investment

Brought digital meetings as an accepted and integral component of IBM Client Centers' offerings.
Slow uptake of enhancing mobile technology (i.e. using iPad for webinars, etc. ) has had a negative image on the use of such tools.

Likelihood to Recommend

Where a person or company has a specific objective and a specific need and a webinar would be the vehicle to deliver on that objective then ON24 is the supplier. If you need ongoing advice and consultancy you may need to look elsewhere.

Digital Transformation of IBM Client Centers.

Overall Satisfaction with ON24