Overall Satisfaction with ON24
Currently, the system is being used by a couple of departments. I use it for customer-facing webinars which are educational and resourceful. Another department uses it to help train their distributors on our new products. And a couple of our departments now use it for employee informational meetings so that it can be an on-demand resource. I guess the business problems it addresses is awareness and communication that can be always available and not just on that certain day/time.
- Internal communications
- Lead generation
- Training
- Customer Support: No matter what option you choose (chat, submit a question to Technical Support, or contacting your rep) you receive an answer right away.
- Allowing customization of your console.
- The number of ways to engage with your audience: polls, surveys, call-to-action button, sharing with multiple tools, social media options.
- Training videos & documents: a Hub to go to for answers before contacting Technical Support.
- When creating a certificate, ability to change the font text and sizing for name and date.
- Full reporting on the registration source (not just per webinar).
We are not integrated with our CRM at this time.
- The system is very easy to use.
- It is very engaging and resourceful to those that view the webinars.
- The webinars can be used for marketing at a later date or linked to blogs and articles as a reference.
- The training webinars can be used as an end of year accountability tool.
With Adobe Connect we were missing on a lot of things like engagement (polling within the presentation), multiple resources to include, a call-to-action button (to register for the next webinar), reporting, and registration source tracking.