Platform to be your partner to drive a global webinar strategy
June 28, 2019
Platform to be your partner to drive a global webinar strategy
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use ON24 to enable our global webinar strategy for top, middle and bottom funnel campaigns. It allows us to be more efficient by re-using content across timezones, removing manual efforts and more. It has really become a key part of our demand gen strategy!
- Lead generation
Pros
- Strong user experience
- Detailed reporting to better evaluate event ROI
- Fantastic knowledge center and customer support
Cons
- Having VOIP instead of just phone dial in for presenters.
- More clear time zones for global events.
We have integrated with Marketo which allows us to stop the manual export/import of attendee lists into our CRM. This also is constantly updated, so we are always getting the latest data in terms of on-demand views, etc.
- ON24 has enabled us to run webinars consistently at a global level driving a significant amount of pipeline and revenue.
- We are driving more engagement by being able to offer related content within the event console to allow users to choose their education path.
You can't really compare. ON24 is in a different league to basic webinar platforms that are simply a screen share.
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