Item: ON24
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We host our external virtual events through the ON24 platform. It is being used by our Events team. During covid it allowed our business of events to continue while we could not physically meet in person. It also allowed us to reach a broader audience outside of the Washington, DC area.

Pros and Cons

The ability to customize and make each event attendee console look unique.
Very user friendly for creating and building out the webinar.
Great customer support via chat and email.

More producer control over the presenters using the Elite Studio (ex. being able to turn on/off their cameras, being able to choose who is showing on the media player, if someone is dialed in it could show a default dial in screen rather than the last person on video who spoke).
More producer control over the new chat feature during live events.
For the related content in the post event reports for them to be broken down by which related content widget they were in and the ability to download the entire related resources like you can for the Q&A and survey questions rather than just individual resource files or links.

Return on Investment

We've been able to triple the number of events we have per month/year.
Event registration and sponsorship sales are up.
All sales have increased while event cost has decreased.

Use Cases for Analytics Insights

Track registration and attendance
Enable sales follow-up
Identify and track top-engaged accounts

COVID-19 Impact

We were able to continue to host events even though we were not able to meet in person. I believe that the platform has allowed for our business to be better than ever.

Scalability

I think it's very easy to both small and large events on the platform. We haven't changed any of our licenses but it seems simple enough.

Alternatives Considered

Zoom

I like how ON24 gives you more of a robust platform that you can easily manage as the producer. I like that the presenters platform is separate from the attendee/viewer side. Overall it's pretty user friendly and attendees have a good experience.

Other Software Used

Zoom, Microsoft Teams, Google Hangouts (Classic)

Likelihood to Recommend

Overall we are continuing to enjoy the ON24 platform. I've noticed continuous improvements, enhancements and new features continuously being added throughout the years. I think they have great resource content in the knowledge center with tons of helpful information, step by step videos and easy to read screen shots of all aspects of the platform that you are able to use at any moment.

Happy and looking forward to continuing to host virtual events using ON24!

Overall Satisfaction with ON24