Great Webinar Tool for B2B Software Companies
October 18, 2021

Great Webinar Tool for B2B Software Companies

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We are currently utilizing ON24 for our customer-facing thought leadership webinars and product demonstrations. It allows us to bring a level of professionalism to our webinars that Zoom cannot. We have our ON24 system integrated with SFDC, which has solved many issues. It makes it much easier to score attendees, registrants, etc., and allows for internal stakeholders to self-serve what they need to see.
  • Easy reporting
  • Simple setup
  • Good support
  • I would like a better registration page editor
  • We have recently implemented ON24 and Marketo. Our ROI is to be determined.
  • Integrate with CRM/marketing automation software
  • Conduct lead scoring
  • Track registration and attendance
  • Enable sales follow-up
  • Optimize campaign nurture programs
  • Identify and track top-engaged accounts
It has made it much easier to spin up a webinar, track follow-up, and engage with our customers/prospects.
I wouldn't be the best person to answer this question.
I suppose Zoom webinar is the closest product I have used but doesn't hold a candle to what ON24 can do.

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

It is great for a B2B software company to host webinar events, especially in light of the pandemic.

ON24 Feature Ratings

Audience polling
9
Q&A
9
Branding options
10
Integration to Marketing Automation
10
Participant roles & permissions
10
Confidential attendee list
9
Calendar integration
10
Record meetings / events
10
Slideshows
10
Event registration
7