The industry standard for webinars - can they hold on to the title?
October 20, 2021
The industry standard for webinars - can they hold on to the title?
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is used by our team to host industry webinars on emerging issues in our market. It provides the channel to reach a large number of customers and prospects with engaging content from thought leaders. ON24 is not only regarded as one of the market leaders in webinar platforms, but they offer a fair number of additional widgets - including a content pod - that meet our requirements for a webinar platform.
- Brand recognition - Leading speakers know the platform and are glad we use it.
- Customizable with widgets that let us highlight relevant products to the webinar.
- Registration platform that allows us to customize and create registration forms on the fly.
- The interface and technology seem to be behind the curve for 2021. UI is a bit clunky and not as lightweight as it could be.
- Pricing is at the top of the market and isn't always as flexible as it could be. Add-ons like event support and CRM integration are prohibitively expensive.
- Reporting isn't super organized. Results must be manually downloaded, and there isn't a great way to get them into CRM.
- ON24 has facilitated a program that improved relationships with speakers (mostly top customers).
- Our webinar programs and the unique capabilities in the ON24 interface allowed us to build a program that increased customer engagement with our products.
- Generated visibility and awareness in the market with prospects.
- Track registration and attendance
- Enable sales follow-up
Our webinar program existed before the pandemic. However, it did expand during the pandemic. Online events - especially using cameras - will become even more commonplace after the pandemic.
- GoToWebinar, Demio and Zoom
ON24 was the market leader at the time. With new, agile companies coming to the market, we are waiting to see if that pushes ON24 to update some of their lagging features. My team plans to test some newer offerings to see how they could support our programs at potentially lower costs.
Do you think ON24 delivers good value for the price?
Not sure
Are you happy with ON24's feature set?
No
Did ON24 live up to sales and marketing promises?
Yes
Did implementation of ON24 go as expected?
Yes
Would you buy ON24 again?
No