Item: ON24
Rating: 10
Author: Mara Sandoval

Overall Satisfaction with ON24

Use Cases and Deployment Scope

At UnitedHealthcare we use ON24 for all of our virtual product offering webinars, wellness webinars, and education webinars. We have sessions being ran 3 times a week and 5-8 times a week during our busy seasons. We are reaching out to members and prospective members all around the country and building strong relationships. The ease of the platform fits our business needs and matches our branding to a T.

Pros and Cons

Pros

Seamless and user friendly
Endless amount of resources and helpful guides/tips
Tools and Functions that tailor our brand guild lines

Cons

Look and feel of customization for registering for multiple webinars at once
Presenter platform can be confusing at first glance

Return on Investment

More leads
Stronger Relationships
Time and Hours saved

Use Cases for Analytics Insights

We integrate ON24 using one of our CRM tools and have built many new leads based off of the analytics. We also use the data to know what is working and what we can improve on. Changes we could try or new tools we could utilize. For example we noticed more of our customers join us during the lunch hour vs. morning or night time. This is extremely beneficial to our numbers.

Innovation

Prior to ON24, our company/department was always out in the field and meeting face to face during certain events. When covid happened, that rocked our world! ON24 was there to support and continue events while still maintaining those relationships and even building new ones. We utlized ON24 through their hybrid model, live sessions, on-demand, simu-live, etc.

Scalability

Extremely! We use ON24 webinars about 35-40 times per month and sometimes during our busy season we are running multiple webinars at the same time. The flexibility within this is extreme and the support we receive from the customer service is amazing.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Other Software Used

Microsoft Teams

Likelihood to Recommend

If you want to reach a larger audience when you can't in person, ON24 gives you the chance to do so while bringing engaging tools to bring the webinar to life. We use ON24 for wellness webinars such as cooking classes, workout sessions, and much more! With the engaging tools ON24 has, we feel as if we are in person doing these sessions and still continuing to build those strong relationships.

ON24 Helps Build Relationships while Saving Time