Driving Customer Engagement at Scale with Webinars

We use ON24 as the backbone of our customer-facing webinar strategy. Our primary use case involves hosting large-scale webinars to educate and engage our B2B audience. These events often span multiple time zones.

First, ON24 provides a reliable and scalable way to reach a global audience, offering features like automated translations and real-time reporting. Second, it simplifies the attendee experience with an intuitive interface while giving our team the tools to track engagement. Third, the ability to integrate with 3rd-party tools has allowed internal teams to build content workflows and highly customize the customer experience. ON24 is one of the few webinar apps out there that can work with enterprise customers like ourself.

After a webinar, we analyze engagement data—questions asked, poll participation, resource downloads, and overall viewing time—to gauge attendee interest and intent. This data is analyzed by customer-facing teams, to ensure direct follow-up with engaged customers. For example, if a participant answers a poll about design challenges, they’re flagged for direct follow-up by our customer teams.

This year, we premiered hybrid events - which were made possible using ON24. Giving our customers the option of online, or offline participation extended our reach greatly.