ON24 is OK, but with flaws
Updated December 12, 2024
ON24 is OK, but with flaws

Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
Webinars for lead generation, brand recognition, product launches
Pros
- On-demand webinars
- Multi-reg page setup
- Customizable user interface
Cons
- Customer Support should be trained and not just send out SOPs
- Technical Glitches
- Ease of setup
- Acquired leads
- Moved leads through funnel
- Brand recognition
- Audience engagement
Was integrated with Marketo and leads did sync well once properly set up.
Simu-live made it easy for us to format webinars the way we needed.
- Zoom Events & Webinars and BlueJeans Events (discontinued)
GoToWebinar outperforms all of the products I have used, and is much more cost effective.
Do you think ON24 delivers good value for the price?
No
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of ON24 go as expected?
I wasn't involved with the implementation phase
Would you buy ON24 again?
No
ON24 Feature Ratings
ON24 and Communications During a Pandemic
- Lead generation
- Product Marketing
Using ON24
12 - Marketing, and marketers on behalf of sales
6 - project management
- Webinars
- Virtual tradeshows and seminars
- on-demand events
- Panel discussions
- n/a because on24 failed us
- We wont unless they radically change their interface and update the back end
Evaluating ON24 and Competitors
Not Sure
- Integration with Other Systems
Marketo integration and live+on demand webinars + pre recorded webinar function with live Q&A after.
I would have run a week of webinars and contacted support multiple times with made up issues.
ON24 Implementation
- Implemented in-house
ON24 Training
Configuring ON24
Set up base event set up form for registration and sign up, customize the dashboard with branding and hand-outs, supplemental materials, etc, and then upload pre-recordings/slides/etc in the video dashboard in advance of the webinar day. Have webinar set up before promotion. Do a walkthrough with presenters prior to the day of event.
Yes - we have customized the interface extensively - Branding and for specific needs of any given event. We usually have links and resources as "take-home" collateral, and sometimes we have polls or surveys. We usually had a welcome message, and we had a specific size we liked the video display to be. We had an arrangement of icons we chose as the best user experience
ON24 Support
| Pros | Cons |
|---|---|
Kept well informed | Slow Resolution Poor followup Less knowledgeable Problems left unsolved Escalation required Need to explain problems multiple times Support doesn't seem to care |
We did have a premium package that included extra support and we barely used it, and when we did, they were more in our way than otherwise honestly. Interestingly, they ran into the same tech glitches we had prior to that where they definitively put it back on user error (as they do almost 100% of cases). Support is there to copy paste answers and send documentation they pull from the same files we have access to online. Useless. That being said, the on24 24/7 emergency line DURING webinars was very responsive and helpful, loved that team of engineers.
Yes - NO ABSOLUTELY NOT. Three issues of this nature were the catalyst that angered management enough to switch webinar partners. Very clear glitches happened, shown in recordings and honestly in their data on the back-end even, and even though the team couldnt produce anything to say it was human error on our part, they stuck to that story and refused to investigate or discuss further.
As a webinar was starting, I was told last minute our speaker needed an international number and it wasnt listed on their set on international lines. I called support and they quickly found a solution and we got our speaker online just in time.
Using ON24
| Pros | Cons |
|---|---|
Technical support not required Feel confident using | Do not like to use Unnecessarily complex Not well integrated Cumbersome |
- muti-reg form wasnt bad.
- Internal dashboard to setup
- Attendee dashboard
- Terrible data downloads
- Audio glitches and tech glitches during webinars
- Contacting support/utilizing support was usually a waste of time
ON24 Reliability
Integrating ON24
- marketo
sync with marketo. Had to create custome modules and processes to match with the language and needs of on24. Was a pain.
- File import/export
- API (e.g. SOAP or REST)

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