Quickly Research Backlinks & Identify Link Building Opportunities with OSE
May 02, 2018

Quickly Research Backlinks & Identify Link Building Opportunities with OSE

Jeremy Waszak | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Open Site Explorer

I first started using Open Site Explorer 5 years ago when I began my career in SEO. I still use it to this day as an aid in backlink analysis and the development of link building strategies. Open Site Explorer gives me the ability to evaluate not only a client's inbound links but competitors as well which is helpful. Some metrics from OSE include Domain Authority, Page Authority, link root domains, and total inbound links.
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
  • Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors.
A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.

Moz Link Explorer Feature Ratings

Keyword analysis
Not Rated
Backlink management
SERP ranking tracking
Not Rated
Page grader
Not Rated
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Not Rated
Social SEO
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated