Item: Optimizely Content Management System
Rating: 8
Author: Liam Marshall

Overall Satisfaction with Optimizely Content Management System

Use Cases and Deployment Scope

The primary usage is in managing content for our main website, with approximately 3000 individual pages. Optimizely (Or EpiServer in our case) provides a fast and easy solution to replicate blocks and templates to make our daily tasks in creating and managing these pages more efficient and seemless. Our product pages require frequent updates and we really appreciate how much customisation can be provided. We provide a wide range of products along with news content, upcoming events, forms and a comprehensive search function has made navigating all these a breeze.

Pros and Cons

Pros

Customisation
Scripting support
Customer support is vert fast and helpful

Cons

Forms had trouble with high traffic
Occassional disconnections while working

Return on Investment

Reduced time to publish high quality web stories to as low as 5 minutes
Able to make simultaneous changes across website with a single edit
Real-time updates so content reaches our audience faster

Time to Value

Once our systems and endpoints were connected, the overall setup was quite straightforward, and we were able to quickly lift and shift our content to the platform. Within a short period of time, we started delivering our regular content experiences for our audience. Further changes were implemented by our contracted developers to get some customisation working for us but since then it has run smoothly.

Alternatives Considered

Ultimately, our decision to choose EpiServer/Optimizely CMS over WordPress was because of our need for a more extensive enterprise level CMS. EpiServer provides a much more in depth level of personalisation which lets us build the website that we need to in order to offer the best possible experience to our end users. The search functionality that we can provide gives a very professional and polished feel to our customers which is greatly appreciated.

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

Likelihood to Recommend

Many product pages have repeated layouts and themes which the built in templates and blocks can handle with ease. Asset management is much more intuitive than some other CMS solutions I have had experience with which makes it very satisfying to use. There are some features such as automatic archiving that we are looking to implement further for events to help tidy up our workflow. Something that I would like to see implemented to better suit our needs would be an separate mobile layout to help with responsiveness.

Optimizely Content Management System Feature Ratings

Comments

Please log in to join the conversation

Emma Davis
(Vendor Representative) commented a year ago
Hi Liam, Thanks for leaving us a review, we highly value your customer feedback! It’s great to hear that Optimizely CMS is simplifying your day-to-day. Please always feel free to share any feedback on how we can improve your experience with your Customer Success Manager. They will pass on your insights to our product team and beyond!

Excellent experience for large scale content managers

Software Version