Optimizely Review for Distribution.
October 12, 2023

Optimizely Review for Distribution.

Kristi Gloppen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Optimizely Content Management System

We migrated our website to Opti B2B Commerce in June. The platform improved our customer experience with Waytek. We were looking to improve our SEO, which we did, and were looking to reduce abandoned cart rates and improve site performance.
  • SEO
  • Ease of use for content edits.
  • In site search.
  • Performance/speed.
  • With the PIM, reduced content management overheard.
  • Improved our SEO rankings.
We use the PIM and the CMS Commerce Cloud. We have APIs set up in our ERP.
It's a little too soon to tell. We launched in June 23.
It took us almost two years. We had a significant delay because Opti did not have an API to Payware. They needed to build it for it to stay PCI compliant. This led to a 7-month delay.
Opti was definitely the right choice for our distributor. The other platforms did not have much distribution experience and templates.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

No

Did implementation of Optimizely Content Management System go as expected?

No

Would you buy Optimizely Content Management System again?

Yes

Well suited for distributors, especially if you use their PIM.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
8
Code quality / cleanliness
5
Admin section
Not Rated
Page templates
4
Library of website themes
7
Mobile optimization / responsive design
9
Publishing workflow
6
Form generator
Not Rated
Content taxonomy
6
SEO support
8
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
2
Internationalization / multi-language
Not Rated
Role-based user permissions
8