Optimizely Content Management System is a great tool and partner for Campaign and Asset creation
Updated December 03, 2025

Optimizely Content Management System is a great tool and partner for Campaign and Asset creation

Ivickza Sanchez, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

Centralized collaboration, standardization of campaign and asset processes, one source of truth for files and assets, and by integrating with other tools, it became the hub of marketing operations.

Pros

  • Workflow management
  • integrations with other tools
  • intuitive interface
  • Excellent support
  • A true partner

Cons

  • Customer Journey Reporting
  • Integration with Sitecore
  • Project Planning
  • Centralized all content in one place
  • Automated manual processes
  • Brought stakeholders into one place/one view
  • provided better visibility for reporting
Standardizing operations and processes across 20+ teams
The solution was already implemented when I joined.
it's very intuitive which helps with adoption.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

They have closely partnered with us to help us solved our business needs and challenges. Offered many opportunities to connect with other users to share experiences and learnings. Big core value is continuous improvement - they are always looking at ways to make their products better leveraging customer's feedback.

Optimizely Content Management System Feature Ratings

7.1
WYSIWYG editor
8
Code quality / cleanliness
7
Admin section
8
Page templates
7
Library of website themes
7
Mobile optimization / responsive design
7
Publishing workflow
6
Form generator
7
7.2
Content taxonomy
8
SEO support
7
Bulk management
6
Availability / breadth of extensions
7
Community / comment management
8
8.0
API
8
Internationalization / multi-language
8
8.0
Role-based user permissions
8
CMS programming language or framework ()
Not Rated

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