Item: Optimizely Content Management System
Rating: 9
Author: Verified User

Overall Satisfaction with Optimizely Content Management System

Use Cases and Deployment Scope

We use this product to update the firm's website and promote the firm's thought leadership and lawyers. Mainly their profiles are on the website, so it's to promote what we do.

Pros and Cons

Pros

It's very user-friendly.
It's very easy to update web pages
We also work with Optimizely CMP, and that's very well linked with the CMS and allows us to streamline updating the website in that way.

Cons

That's a hard one. I think sometimes it can be a bit inflexible and doesn't always allow for styling in certain ways, like injecting code in certain ways, which should be avoided anyway. But in some circumstances you do need to do that, so it can just be a bit inflexible at time. But overall, it's a great system.

Return on Investment

I think it's had a positive impact. We went through a web rebrand recently using the CMS and upgrading to Optimizely made that a very smooth process and met the needs of the business in terms of the rebrand.

Portfolio Solution

We use the CMP and that's really well integrated with the CMS, and it's very easy for us to manage campaigns through that and to manage media.

It streamlined the process, definitely.

Time to Value

I think it was pretty quickly. I wasn't heavily involved in that side of it. I think it was quick.

Usability

It's pretty easy to use. We've trained people on it and they pick it up really quickly.

Alternatives Considered

I've only used this CMS, so I'm not sure about other options to be honest.

It is well suited for our needs in terms of website management and adding content to the website. I don't know how suited it would be for all industries, but I've not used it in a way where it would be B2C, so it probably is suited. I just don't see that side of it.