Optimizely Content Management System Review
October 02, 2025
Optimizely Content Management System Review
Score 9 out of 10
Vetted Review
Verified User
Software Version
Optimizely Content Cloud
Overall Satisfaction with Optimizely Content Management System
I typically do the development. I'll either suggest some requirements for a particular deliverable or sometimes they might be fed to me and I'll either advise in terms of whether Optimizely is being used in the correct kind of way, if we're following best practices for what the features are and the set of implementation details. And then from there, then I typically take care of the delivery, so I'll add to do the coding or if I'm working with another development team, I'll do the discovery, the user stories and hand it over to them.
Pros
- I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Cons
- The SaaS product, I had mixed experiences using CMS SaaS just because I used it at time and it's very much in its infancy. Some of the features I think are still being defined. I've done a CMS SaaS implementation using the, it was sort of a hybrid sort of approach where it had some reliance on the past product because I think it was still being rolled out at the time. The documentation, for example, left a lot to be desired. I had to do quite a lot of complex GraphQL queries and realized that actually all of the schema then changed after we sort of fine tune the queries. It just felt like the SaaS product went to market a little bit prematurely. It would've been nice if it was sort of wait until a more refined version was produced and then the documentation and stuff was there to match it. I had trouble learning about SaaS and writing those queries and working with the documentation a little bit just because it was within its infancy.
- Positive return on investment in every business I've ever waived on has been huge. There's always been a very healthy ROI
- negative can be the implementation details, so sometimes things can be a little bit over complicated with what areas that the business is looking for basically.
I guess we've already talked a lot about CMS, so typically CMS to do lots of brochure sites, search and navigation, use that to power the website search. We've done some really advanced stuff of index and external content, bringing it into the website and yeah, writing some really cool comprehensive search mechanisms.
Pretty much instantly. I have a lot of experience with Optimizely. I was working with it when it was Episerver as well. So yeah, pretty much same day.
Umbraco is quite close to my heart. I've done lots of CMS implementations in Umbraco, done a little bit of Sitecore, done some WordPress. Well, it's a more refined commercial product that's more mature. So Umbraco for example, that's an open source free content management system so you don't get the bells and whistles that come with Optimizely. Obviously with it being open source as well, there's also question marks about security and things like that. Optimizely is very well geared towards the commercial sort of side and the big corporate customers and brands that exist out there. So I think it's a very good fit with regards to that.
Do you think Optimizely Content Management System delivers good value for the price?
Yes
Are you happy with Optimizely Content Management System's feature set?
Yes
Did Optimizely Content Management System live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Management System go as expected?
Yes
Would you buy Optimizely Content Management System again?
Yes
Optimizely Content Management System Feature Ratings
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