Item: Optimizely Content Marketing Platform
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Optimizely Content Marking Platform (CMP) across the marketing department for project management. The Demand Gen team uses it to manage our calendar of programs and deliverables to external vendors including tracking financials (POs, IOs/contracts, invoices). The Campaign/Content team uses it to manage the development of creative materials used for demand gen programs, SEO, PR projects, etc..

Pros and Cons

Flexibility
Support
Innovation

Editing the campaign hierarchy is not available
Editing work requests is not available
We have not been able to fully integrate with Microsoft Teams/Office

Return on Investment

Increase in productivity
Ease of onboarding team members with processes used in the platform
Creative team can manage their time more effectively

Usability

For my needs, it's the calendar.

Content Marketing Campaign Performance

I don't see how it helps manage or reuse assets but it definitely helps prioritize projects and execute programs to deadlines.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

Likelihood to Recommend

The platform has been working for our needs well due to its flexibility. I have not tried any competitor tools so I am not comfortable giving it a higher rating.

Flexible platform for marketing program management and more!

Overall Satisfaction with Optimizely Content Marketing Platform