Review for Optimizely Content Marketing Platform
We have separated it from MKT Content and EX (Employee Experience) Content.
From the MKT side, there are social media posts, email …
From the MKT side, there are social media posts, email …
Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Recent Reviews
How Optimizely Content Marketing Platform Differs From Its Competitors
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Popular Features
- Content collaboration (23)9.191%
- Approval workflows (24)8.888%
- Ideation (20)7.979%
- Content calendar (21)7.575%
Reviewer Pros & Cons
Pricing
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What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Content Marketing Platform Demo
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Product Details
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- Competitors
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What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
Optimizely Content Marketing Platform Video
Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.
Reviewers rate Content collaboration highest, with a score of 9.1.
The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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Reviews and Ratings
(58)Attribute Ratings
Reviews
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May 08, 2024
Review for Optimizely Content Marketing Platform
The Optimizely Content Marketing Platform has really helped us to increase our ability to create and produce content in a day-to-day basis in a much fast and efficient way. While also, leyting us have a better view of the things we need to prioritize and plan better ahead of time.
It has been a great storing space where we are able to refer back to our work assignments done a few months ago and see the progress of it and understand what all was required from different stake holders to complete the project. Like I mentioned earlier it helps us to be on track with all the work we do.
Optimizely Content Marketing Platform has an ability for a developer team (or your professional services team) to go into the visual editor code and apply "extensions." These extensions are representative of common templatized tests that you may anticipate to run frequently. These further cut down on time to build and increase velocity.
Further, if a development team is reticent to make code changes directly to their website, the extension feature is great because the changes are applied via Optimizely Content Marketing Platform client side, which may appeal to those who want a less intrusive approach to specific test designs.
Further, if a development team is reticent to make code changes directly to their website, the extension feature is great because the changes are applied via Optimizely Content Marketing Platform client side, which may appeal to those who want a less intrusive approach to specific test designs.
April 29, 2024
Easy to use
It helped me for setting up a marketing campaign and obtain the right logo's
April 24, 2024
Optimizely Content Marketing Platform review
Each of our articles uses a unique image, and so it's important that there is zero cross-over. Optimizely Content Marketing Platform lets us save images (even though they are external files) and attach them to each article so that we can keep track of what is used and avoid reusing assets. The planning ability means we have been able to scale our work
April 17, 2024
Believe it has Potential
This all works reasonably well as I have said in my previous answers. We are able to organize our ideas, images, and collaborate as a team on different campaigns. Actually launching the campaign we have not been able to do through Optimizely Content Marketing Platform. I was not aware that was a goal of the program.
I don't see how it helps manage or reuse assets but it definitely helps prioritize projects and execute programs to deadlines.
April 01, 2024
Optimizely Content Marketing Platform Experience
With Optimizely Content Marketing Platform, managing and reusing marketing assets has become significantly easier. The platform allows me to upload, store and organize all my assets in one place, which ensures secure and easy access to all team members. This has not only improved the efficiency, but also resulted in substantial cost savings as we are able to reuse assets across multiple campaigns and touch points.
November 10, 2023
Optimize your content with Optimizely
It's allowed the team to get a birds-eye view of content -- past campaigns, what's in the works, upcoming, etc.
November 03, 2023
Optimizely Content Marketing Platform Review
Optimizely Content Marketing Platform allows our teams to view the macro and micro of ongoing marketing campaigns and other marketing efforts. It allows you easy access to see where you are needed for a certain step of work and allows our global team to work in different time zones more efficiently.
October 12, 2023
Streamline Content Development and Delivery
We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our ability to repurpose across the network of content endpoints is planned for 2024.
October 12, 2023
Align multi-disciplinary teams in one single location
The campaign planning and execution is crucial to something like a product launch that requires multiple different teams creating different content types to all align on direction, product information, timeline and execution. Typically, the assets that come from one task get used in multiple others, so being able to recycle content is a huge time-savings as opposed to duplicated efforts.
October 11, 2023
Scale
The template helps with creating campaigns seamlessly.
Helps us plan, execute, test, and report on email campaigns.
October 10, 2023
Optimize the way you work
One thing I'd love to see is how different people are assigned across departments. If i have 6 writers (for instance) how many projects do they have? How much time is needed for each? Spread across what timing? In order to get some of the clarity i need, I have to create a "view" and download to xls, and then slice and dice. It would be super to have this ability within the platform.
September 21, 2023
Empowering content teams in collaborative and crafty ways.
I haven't used the platform for any campaigns. We have used them for large batches of information and visuals though. For example, editorial articles, state and destination pages, or graphics. Each type of article gets its own brief and workflow so you can easily manage them and nothing gets lost in the process.
September 12, 2023
Keeps team’s coordinates
This isn’t my area but it’s an easy place to corral all comments and needs In One place
September 08, 2023
Optimizely Helps Our Marketing Teams Deliver
We have set up our intake request with fields that provide us the ability to quickly understand what the priority of content requests should be. Tracking to delivery is easy to see and understand.
September 05, 2023
Creates unrivaled efficiencies in my day to day work
Those responsibilities of platform usage do not fall under my responsibilities, so I am unable to comment.
July 28, 2023
Great platform for cross team collaboration
Optimizely helped incorporate more teams in the content production process. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently execute objectives.
July 25, 2023
For better communication, efficiency and workflow!
This platform has significantly improved our ability to manage and re-use assets. Instead of having to ping multiple people to find one datasheet, etc, I can easily search within our "Finished Content" folder for the asset that I need. It also keeps the entire team on time for tasks, allows us to re-assign tasks when people are out of office, and follow-up efficiently without worry of an email getting lost.
Visibility our where things stand is huge for us. If it isn't in the platform it isn't real so we can start chasing the parties responsible to hit our milestones. Having this concretely shows when and who started a project, what the requirements so if something is put into the queue late or vague fingers are pointed appropriately and we have fact based conversations vs. memory based conversations.
I think the easiest and most accurate way to describe the impact of Optimizely Content Marketing Platform tools on my ability to manage and reuse assets would be by saying that there's no room for errors when all are leveraging the platform. It's also great that once a change is made to an asset, we all get notified.