Great product for content automation
November 20, 2024

Great product for content automation

Mukul Dubey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

Optimizely Content Marketing Platform is very helpful in my content and strategy planning, especially how I can manage when to roll out what content because it has my team lined up and become productive by removing the friction. The collaboration abilities help in task assignments and also in the whole structure of feedback loops, all the delays and improvements and approvals get in such a process that it saves the time of entire team

Pros

  • The centralized calendar that we have created for our content is very helpful, unified calendar that displays all content campaigns
  • I've been able to have more workflow automation that has minimizes bottlenecks and reduces dependency
  • A good centralized hub for storing content drafts, assets, and published files with version history

Cons

  • Complexity for New Users
  • Limited Customization in Reporting
  • Teams with unique KPIs may find it challenging like mine sometimeus
  • Integratoin can become much smoother
  • Streamlining workflows and approvals, the time to produce, review, and publish content has been reduced significantly
  • Campaign Scalability improvement
  • Our number of campaigns have doubled
By far the my favorite feature here is content calendar and campaign management; it is one of the best feature here because it gets sorted here in such a manner that it increases the productivity as well as fixes the issues faced in production of new content. The whole team is able to work better because of this, and our team is managing content in a better manner as well as able to fix some issues
All in all, I am very happy how the SLA times have been reduced because of this, thus I would rate this very very highly and would definitely recommend

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

For our organisation, it is helpful because it gave us a good structure and a workflow automation kind of system which keeps my entire team on track and makes sure that we wud always focus on the right tasks and can focus on the progress while tracking outcomes their works and develop high quality as well as high volume content in this process

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.6
Ideation
9
Approval workflows
8
Content collaboration
9
Content calendar
8
Network for content licensing/production
9
Content Publishing
8.4
Content hub
8
Embedded CTAs
8
Content distribution
9
Content promotion
9
Content automation
8
Content Reporting & Analytics
8.5
Closed-loop tracking and reporting
9
Content performance analytics
8
Campaign optimization dashboard
9
Competitive analytics
8

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