Optimizely Content Marketing Platform: The Answer To Our Content Operations Prayers
November 20, 2024

Optimizely Content Marketing Platform: The Answer To Our Content Operations Prayers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We use Optimizely Content Marketing Platform as our single source of truth to govern the content lifecycle from ideation to distribution and analysis. We have used other tools in that past that were not as customizable or able to scale with our changing needs and speed of innovation. One of the most important aspects behind the decision to move to Optimizely was to use CMP as a springboard for the initiative of operationalizing content across all departments, and audiences.

Pros

  • Automated Workflows
  • Custom Integrations
  • Access Controls & Role Permissions
  • Proofing & Reviewing
  • Content Filtering

Cons

  • Strategic Onboarding & Implementation
  • Task & Notification Management
  • Content Search
  • Reduced SLAs for content production
  • Manageable queue for content requests across teams
  • Reduced time to market for assets
  • More strategic content insights
As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams.
Campaign execution has been made easier due to the ability to build custom workflows and briefs based on team and campaign type. It has also made our data sprawl across different tools more manageable. While we still may do some planning or publishing outside of Optimizely, we are able to use the integrations to truly use CMP as the single source of truth for the Marketing Org.
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Optimizely Content Marketing Platform is great for working cross functionally which is often done on an integrated marketing team. It gives all the necessary collaborators visibility that is customizable to their level of involvement. I love that you can "watch" or keep an eye on assets while keeping a to-do list within the task manager.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.8
Ideation
7
Approval workflows
10
Content collaboration
10
Content calendar
7
Network for content licensing/production
10
Content Publishing
8.3
Content hub
10
Content distribution
10
Content promotion
5
Content Reporting & Analytics
10.0
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
10

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