Rolling with Optimizely Feature Experimentation
May 14, 2025

Rolling with Optimizely Feature Experimentation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We are constantly running tests with Optimizely Feature Experimentation, usually 2-3 at a time. For Optimizely Feature Experimentation, we are testing customer journeys, customization of our product cards, CTAs and mobile at any particular time. Most useful have been basic UX tests, such as the inclusion of CTAs or 'add to cart' type buttons in different areas.

Lately, we've been running shipping/delivery messaging on the product page.

Pros

  • Reporting is clear and quickly useful
  • Integration with our codebase is simple, once initial set up was complete
  • Ability to start/stop is quick

Cons

  • Documentation for initial setup was confusing and difficult to parse
  • Optimizely Feature Experimentation has enabled us to be constantly testing, running over 50 tests in the first 6 months
  • We're able to quickly track conversion events that are close to the change, such as CTA clicks, scrolls, bounces, which help to get to statistical significance faster
While the initial setup documentation was not always clear, the test use cases have been great. Because of the direct integration with our code base, the site performance during a test is fast, the customer experience is seamless, and the integration across different pages of the site is clean. The only limitation has been our own testing roadmap and time for development.
We have not used any other similar tools, we evaluated both Kameleoon and VWO. With the combination of price, features, and expandability, we moved forward with Optimizely Feature Experimentation.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Feature Experimentation go as expected?

No

Would you buy Optimizely Feature Experimentation again?

Yes

Our Optimizely Feature Experimentation setup has helped us test product card display across multiple areas of the site all at once, including on homepage, product page, product recommendation carousels and the shopping cart. Because Optimizely Feature Experimentation works across different areas of the codebase from the same flag, we're able to track and manage the entire experience from one place.

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