Robust AB testing capabilities for high volume SaaS.
May 16, 2025

Robust AB testing capabilities for high volume SaaS.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We primarily use this tool to run AB tests on our website, answer our own hypotheses about what messaging and elements will drive growth and speak to the right audience, and measure those tests as well.

Pros

  • AB testing capability.
  • Ability to conduct tests inside of Optimizely (vs. pure redirect testing).
  • Reporting on test success.

Cons

  • We have had some reporting inconsistencies between your platform and our BI tools.
  • Some of the UX elements are confusing to understand.
  • It is extremely expensive.
  • Improved messaging.
  • The ability to test and execute pricing strategies.
It’s pretty good, but I do think it may be harder for a beginner to take on.
I wasn’t part of the team that selected Optimizely, but its integrations with other tools were a big plus for us in making our decision. It was more expensive, however.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Feature Experimentation again?

No

It’s definitely well suited to a high-volume SaaS product that serves consumers or prosumers. I don’t recommend it for smaller-volume tests or upmarket B2B because test results are too expensive to make a difference.

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