Overall Satisfaction with Oracle Content Marketing (Compendium)
It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.
- Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
- Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
- I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!
- None so far yet, we've just implemented it, and there were no alternative systems yet in Wolters Kluwer.