"Oracle Content marketing review by 5+ Eloqua specialist"
Robert Nagelmaker | TrustRadius Reviewer
April 06, 2018

"Oracle Content marketing review by 5+ Eloqua specialist"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle Content Marketing (Compendium)

It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.
  • Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
  • Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
  • I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!
  • None so far yet, we've just implemented it, and there were no alternative systems yet in Wolters Kluwer.
In an organization where there's brand communication and this is a vital part, OCM can definitely help maintain/manage/analyze all the content that is being created by all of your editors. Next to this, the workflow system allows for a good ease of use, and maintains visibility of the approval flow.

Oracle Content Marketing (Compendium), legacy Feature Ratings

Ideation
7
Approval workflows
9
Content collaboration
7
Content calendar
8
Network for content licensing/production
6
Content hub
7
Forms / Gated content
6
Embedded CTAs
8
Content distribution
8
Content promotion
6
Content automation
8
Audience profiling and targeting
6
Closed-loop tracking and reporting
8
Content performance analytics
7
Campaign optimization dashboard
8
Competitive analytics
7