My experience implementing Oracle Content Marketing for a client
Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically …
Overview
What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels…
Recent Reviews
Popular Features
- Approval workflows (6)9.191%
- Content collaboration (6)7.676%
- Content calendar (6)7.575%
- Ideation (6)6.363%
Pricing
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What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout…
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- Competitors
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What is Compendium (discontinued)?
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
Compendium (discontinued) Features
- Supported: Customer Centric Personas
- Supported: Robust Topic Modeling
- Supported: Content Scoring Models to Ensure Effective Messaging
- Supported: Content Analytics
- Supported: Business Units
Compendium (discontinued) Screenshots
Compendium (discontinued) Competitors
Compendium (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Mobile Web |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
Percolate, now part of Seismic, Kapost, and Optimizely Content Marketing Platform are common alternatives for Compendium (discontinued).
Reviewers rate Approval workflows highest, with a score of 9.1.
The most common users of Compendium (discontinued) are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(37)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
August 10, 2018
Decent Blog Manager but Needs an Upgrade
We use Oracle to host and manage our blog. We have various authors who submit content that we review and publish. Through Oracle, we are able to share longer, more in-depth stories about the company when our own site does not offer a blog capability. We have been using the platform for our blog for several years now.
- It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
- Permission levels are also nice so a random user cannot just post without a certain level of access.
- If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
- At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles
- Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
- It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
- The organization of the backend code files seems very disorganized.
- Finding any sort of tutorials, demos, site help is challenging.
- Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
62%
6.2
46.66666666666667%
4.7
46%
4.6
- It has helped us share more fun, informative and interesting stories with our audience.
- We have been able to link our stories to our social media to help share them and share more content that available and suggested on social media.
- The interface isn't the most user-friendly and getting to customer support is a challenge. We've contemplated switching to a new service, but since we've been using it for so long, we worry switching to another platform may lose all of our current and archived content.
- It's been a great place for our audience to get inspired and want to contribute to the blog as well and easily write an article within the platform that we can look over, edit and publish.
June 19, 2018
Oracle continues to be the leader!
We use it for our company blog. It has hosted our content last year. We used to have two blogs and they were helpful in combining the two without losing any archive articles.
- Permission levels are also nice so a random user cannot just post without a certain level of access.
- I also like being able to update the code if necessary.
- It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
- It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
- The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
- The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
70%
7.0
78.33333333333333%
7.8
72%
7.2
- Great way to post about the company, and ensuring that the marketing team can track the effectiveness of strategies without involving the product teams.
- Understand that the software isn't the biggest cost of a blogging program. It's the time and resources it takes to create the content. It's easy to set a schedule/ed call in their solution and assign topics to people (with deadlines).
- To show management that we have hit out KPIs and thus need more budget for other blogs.
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
15
They are in charge of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. They also help with planning, crafting, and communicating messages to prospects and customers to spark relevant conversations that lead to conversions and revenue.
5
They are usually Marketers who we use to deploy relevant content at scale and across our channels. These personas can then easily be paired with certain segments of our Sales and Customer Engagement Teams to help with enabling the most precise and personalized conversations to our customers which will help drive more sales.
- Help marketers drive better sales conversations
- Increase synergy and collaboration across multiple business units and geographies
- Allows marketers to deploy relevant content at scale and across channels
- We can share content across major channels and even leverage "snippets" of content specific to a buyer’s interest to drive engagement.
- Promote content on a website, blog, email, microsite, landing page, or internal content portal across multiple business units simply and efficiently.
- Remove the typical IT roadblocks for publishing content to the masses, and ensure marketing control over branding and content quality.
- Use the auto push API feature to create a custom integration that will allow us to publish content from our 3 other marketing applications we are using today.
- Publish content to our Marketing Cloud System and auto sync that content to our social media channels.
- Plan and schedule future posting for our blog we are developing
No
- Price
- Product Reputation
- Vendor Reputation
- Analyst Reports
- Third-party Reviews
Compendium proved to us that it was a great platform supported by an awesome team of support staff, developers, and account managers. They took the time to listen to our needs and continue to provide great service.
Have better communication with my account manager and let her know my ideas that would have helped in making your content marketing more productive. We really did not have a good relationship, but she was nice and smart at least.
- Implemented in-house
No
- It took a long time (about 2 weeks)
- It didnt work 100 percent the first time we went live, but did the second
- They had to cancel our implementation meeting twice due to not enough support staff it felt.
No
As part of our negations with the pricing, Oracle waved the premium support fees. We still have support, but we don't pay for it for the first year.
No
The fact that spam bots have found one of our online submission forms and they post to it about 15 times a day. Really annoying, and, time-consuming, but their Support Team fixed it within 2 days.
- I like the easy structure and straightforward layout.
- The help feature has a great FAQ section when you run into an issue
- The flexibility. I love that we're able to target specific calls to action based on the topic of a blog post.
- That we cannot have different user permissions/user roles. However, that’s changing shortly (they’re doing an overhaul to add more functionality)
- Sometimes adding an image can prove difficult.
- There isn't an easy option to delete a post.
Yes, but I don't use it
It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.
- Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
- Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
- I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!
74%
7.4
71.66666666666667%
7.2
72%
7.2
- None so far yet, we've just implemented it, and there were no alternative systems yet in Wolters Kluwer.
October 30, 2017
My Compendium Experience
Oracle CM is handling the planning of content drops and automation for our exhibitors. It's one of the few tools we use to keep our buyers abreast of new products each showroom has before any of the upcoming markets. It's currently being used by 2 teams within the business, where one team facilitates the strategy and the other team implements. Oracle CM addresses the communication gap between product trends and traffic that has long plagued DMC.
- The devotion and communication of both the account managers and the support staff has been excellent.
- Highly customizable.
- The dev team is constantly expanding on the features.
- Adding images have proved to be difficult at times.
58%
5.8
65%
6.5
66%
6.6
- Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.