Excellent testing and personalisation module
August 16, 2021

Excellent testing and personalisation module

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across several different domains. Primarily this is utilized by a central team that supports the rest of the business with their needs.
  • Segmentation discovery
  • Multivariate testing
  • Personalization
  • Self service UI could be improved
  • Renewal negotiation is needlessly complex
Extremely easy to add new domains and users with different access levels as well as scale up to perform more complex server-side testing.

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

I wasn't involved with the implementation phase

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

  • Measurably positive impact on ROI
For a large organization that can make use of all the advanced testing and personalization features, this would be recommended. If you are not in a position to make full use of all the individual product features, there are other tools out there that may suit your needs better.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
9
Custom reports
7
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated