Excellent Marketing Automation Platform for Mid-Large Organizations
October 04, 2021
Excellent Marketing Automation Platform for Mid-Large Organizations
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Eloqua
- CX Audience
- CrowdTwist
- CX Content
- CX Unity
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used for lead scoring and orchestration, list segmentation, customer journey mapping - and connected to Salesforce to provide end-to-end visibility into the customer journey. We also used it for content creation, publication, and insights from our web properties.
- Campaign management is very easy and intuitive to send out email campaigns and build workflows.
- Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
- Good integration with CRM (Salesforce).
- Implementation and roll-out wasn't very easy and had some hiccups
- Lead scoring is not as intuitive as other similar programs
- Onboarding and training lacked resources
Do you think Oracle Marketing delivers good value for the price?
Yes
Are you happy with Oracle Marketing's feature set?
Yes
Did Oracle Marketing live up to sales and marketing promises?
Yes
Did implementation of Oracle Marketing go as expected?
No
Would you buy Oracle Marketing again?
Yes
- Helped deliver campaigns to budget and deadline
- Reduced time spent in data integrity maintenance
- Delivered more qualified leads to the sales team
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really gives a full view of the prospect and lead.