Excellent Marketing Automation Platform for Mid-Large Organizations
October 04, 2021

Excellent Marketing Automation Platform for Mid-Large Organizations

Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua
  • CX Audience
  • CrowdTwist
  • CX Content
  • CX Unity

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used for lead scoring and orchestration, list segmentation, customer journey mapping - and connected to Salesforce to provide end-to-end visibility into the customer journey. We also used it for content creation, publication, and insights from our web properties.
  • Campaign management is very easy and intuitive to send out email campaigns and build workflows.
  • Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
  • Good integration with CRM (Salesforce).
  • Implementation and roll-out wasn't very easy and had some hiccups
  • Lead scoring is not as intuitive as other similar programs
  • Onboarding and training lacked resources
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

No

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

  • Helped deliver campaigns to budget and deadline
  • Reduced time spent in data integrity maintenance
  • Delivered more qualified leads to the sales team
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really gives a full view of the prospect and lead.
Some scenarios where Oracle CX Marketing is good at:
1) Providing a 360 view of the customer/prospect
2) Accepts 1st and 3rd party data to build prospect profiles
3) Easily integrates with most major SaaS MarTech products

Some scenarios where less so are:
1) Automating Ad Campaigns wasn't very easy to manage.
2) ABM campaigns faced challenges due to how the interface is set up.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
10
Custom reports
10
API
7
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
8