Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
June 14, 2021
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Eloqua
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other CRMs like Salesforce, we use it to manage our all Email marketing Activities and Lifecycle Marketing Automations to name the most important activities. We also use the tool to cover several territories around the globe, Making it a truly global solution.
- Email Marketing
- Marketing Automation
- Contact Database Management
- The one thing we lacked was the capability of having many to many relationship, as currently you can only have one unique email per automation
Do you think Oracle Marketing delivers good value for the price?
Yes
Are you happy with Oracle Marketing's feature set?
Yes
Did Oracle Marketing live up to sales and marketing promises?
Yes
Did implementation of Oracle Marketing go as expected?
Yes
Would you buy Oracle Marketing again?
Yes
- We managed to merge/replace the use of 2 or 3 other tools into one Tool, hence the great cost-benefit value and return on investment
- Adobe Advertising Cloud (formerly adobe media optimizer) and Acoustic Campaign (formerly IBM Watson Campaign Automation)
The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.