Powerful marketing automation tool.
November 20, 2021
Powerful marketing automation tool.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Infinity
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Our marketing department has become dependant on this tool
in a very short span. Starting from its analytics, which provides us with the
multiple graphs that support analysis and tracking and this ultimately leads us
to analyze the performance and visitor’s behavior as well. We can find new and
potential clients and allow many customizations. Data collection and sharing
are other major important factors that lead the business.
in a very short span. Starting from its analytics, which provides us with the
multiple graphs that support analysis and tracking and this ultimately leads us
to analyze the performance and visitor’s behavior as well. We can find new and
potential clients and allow many customizations. Data collection and sharing
are other major important factors that lead the business.
- We are managing marketing via emails using it and hence I can claim that its email marketing is transcendent.
- We can interpret and analyze data as well.
- The insight it provides and analytics are quite helpful for us.
- The level of Flexibility.
- Mobile access.
- Sometimes it starts working automatically and installs the data which is incorrect and I really need the Oracle team to get it fixed.
- It hasn’t provided any update for long.
- Not a user-friendly marketing automation tool.
Do you think Oracle Marketing delivers good value for the price?
Not sure
Are you happy with Oracle Marketing's feature set?
Yes
Did Oracle Marketing live up to sales and marketing promises?
Yes
Did implementation of Oracle Marketing go as expected?
Yes
Would you buy Oracle Marketing again?
Yes
- Our marketing department has made progress in a very short time.
- The way it sometimes initiates installing wrong information just disturbs the whole working environment of our department.
- Marketing processes are manageable and automated.
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.