Powerful marketing automation tool.
November 20, 2021

Powerful marketing automation tool.

Harmonys Jacey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Infinity

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Our marketing department has become dependant on this tool
in a very short span. Starting from its analytics, which provides us with the
multiple graphs that support analysis and tracking and this ultimately leads us
to analyze the performance and visitor’s behavior as well. We can find new and
potential clients and allow many customizations. Data collection and sharing
are other major important factors that lead the business.
  • We are managing marketing via emails using it and hence I can claim that its email marketing is transcendent.
  • We can interpret and analyze data as well.
  • The insight it provides and analytics are quite helpful for us.
  • The level of Flexibility.
  • Mobile access.
  • Sometimes it starts working automatically and installs the data which is incorrect and I really need the Oracle team to get it fixed.
  • It hasn’t provided any update for long.
  • Not a user-friendly marketing automation tool.

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Not sure

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

Yes

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

  • Our marketing department has made progress in a very short time.
  • The way it sometimes initiates installing wrong information just disturbs the whole working environment of our department.
  • Marketing processes are manageable and automated.
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
I would highly recommend this software to business owners
who desire to have managed marketing processes. It is flexible, provides
insights, and helps in analyzing data. marketing departments of almost all the

companies either huge or small can get the advantage of it
and I wish they get their future endeavors and this tool will help them for
sure.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
9
Social profile integration
9
Dashboards
8
Standard reports
8
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8