Great for optimizing and enhancing the performance.
December 01, 2021

Great for optimizing and enhancing the performance.

Frank Debras Niel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Infinity

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle is helping us in providing analytics that made it possible for us to track and measure the behavior of our customers on the digital platform especially on the website of our company. We can find potential customers and can also manage our data using this platform. The reports it generates are beneficial for us in many ways especially in the growth of our business.

Pros

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.

Cons

  • The user interface is not much friendly, especially for the newbies.
  • It doesn’t provide updates.
  • Sometimes depict buggy behavior.

Do you think Oracle Marketing delivers good value for the price?

Not sure

Are you happy with Oracle Marketing's feature set?

Yes

Did Oracle Marketing live up to sales and marketing promises?

Yes

Did implementation of Oracle Marketing go as expected?

Yes

Would you buy Oracle Marketing again?

Yes

  • Increased and uplifted performance of our company.
  • The way we can analyze our client's digital behavior on our websites help us in getting sincere customers for our company.
  • Bugs are annoying.
My very first experience in this company is with Oracle and I am satisfied with it.
In my opinion, this analytics tool is amazing for large organizations with a lot of clients approaching them via their websites. In this manner, this tool will help them to get to know the behavior of their loyal clients. It has many useful analytical tools and offers multiple customizations and the reports would be the most helpful part for the companies. Since the user interface is hard along with the deployment so one has to get help from an IT person to make things work on starting days.

Oracle Marketing Feature Ratings

8.2
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
9.0
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
8.5
Calendaring
8
Event/webinar marketing
9
8.5
Social sharing and campaigns
9
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.3
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9

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