Oracle Bluekai is Great for CPG and Retail!
Corey Buller profile photo
February 20, 2017

Oracle Bluekai is Great for CPG and Retail!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Agencies

Overall Satisfaction with Oracle DMP (Bluekai)

We use BlueKai segments in almost every programmatic video and banner campaign that the agency runs. It is a value data source that can be used to reach broad and niche audiences alike. The quality is good enough that it does not generate too much ad waste reaching unqualified look a like users.
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
  • Oracle Eloqua
The ability to build look-a-like audiences from the Eloqua page data has allowed one of our clients to expand their targeting base and generate more leads.
Have not used them yet, but will explore during our next campaign.
Almost strictly use Bluekai for all programmatic data needs. Only go outside for ABM needs.
Brands looking to generate increased buy rate among current users suits Bluekai well.

Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.

Oracle BlueKai Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
Not Rated
DSP integration
Campaign Analytics
Not Rated
Audience Analytics
Not Rated