Item: Oracle Marketing
Rating: 9
Author: Mirunalini Natarajan

Use Cases and Deployment Scope

We are using Oracle Eloqua as a marketing automation tool with integration to Salesforce. It's a great tool to use and sending an email communication to our members is flawless. We also plan to use it for direct mail and email communication which helps us segment based on the profile and engagement criteria.

Pros and Cons

Great Marketing Automation Tool
Well versed with all of the features in ONE place
Excellent

Dynamic Content, Dynamic email report
SFTP server feature in Insights
Cookies issues on the form

Scalability

It's good. However, there are pros and cons with Eloqua. It helps us to drive our member email communication, but it sometimes has the inability of entering the same contacts on the same Program Canvas. So, for this reason, we may need to create a Program Builder or extra campaign canvas to make it happen.

Alternatives Considered

Oracle Financials Cloud

Likelihood to Recommend

It has very good features for automating the contacts flow through the Program Builder. I love the Program Builder strategy since we can make use of a campaign or program or none of these. I am also a big fan of using the dynamic content for our members to personalize it.

Great Tool

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua

Use Cases and Deployment Scope

Pros and Cons

Scalability

Alternatives Considered

Likelihood to Recommend

Oracle Marketing Feature Ratings