Eloqua is by far one of the best marketing automation platforms
June 13, 2018
Eloqua is by far one of the best marketing automation platforms
Score 9 out of 10
Vetted Review
Software Version
Standard
Overall Satisfaction with Oracle Eloqua
Eloqua is used by our Marketing and Sales team. It helps us launch our marketing campaigns, track them, and provide the activities and campaign responses created to Sales in our CRM system, Salesforce.com.
- Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns
- Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)
- Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.
- Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.
- System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.
- Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.
- It allows our small team to execute dozens of campaigns per year by leveraging some of the automation power in the platform.
- It allows us to measure our marketing efforts' impact on sales revenue which are improving year over year.