TrustRadius
A flexible, scalable and powerful tool for our marketing team
https://www.trustradius.com/marketing-automationOracle EloquaUnspecified7.8454101
Arpine Babloyan profile photo
March 20, 2019

A flexible, scalable and powerful tool for our marketing team

Score 10 out of 101
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

We are using Eloqua for the marketing team. It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consistent and clean. Eloqua helps us to go to market much faster, automate communications with prospects and customers while staying personal and making sure the content we send is relevant to them.
  • Campaign orchestration - of all the tools I've used it has by far the best combination of ability to create campaigns fast while making them as sophisticated as you want
  • Reporting - the new Insight tool allows you to be very granular and get to any level of data needed to make smart decisions
  • CRM integration - it is very robust and customizable so it is easy to troubleshoot and change as the business changes
  • The reporting tool, Insight, is a powerful feature, but it is relatively new and having more documentation on it would be helpful.
  • Email and landing page editor are very easy to use, but it would be great to have some pre-designed email and landing page templates to start with, including an image gallery. Would also like to see more flexibility in adding custom code to non-html pages (built with designer) - for example, the ability to convert the page to HTML after it's built and make changes in the code as needed.
  • The connection between contacts and companies is currently based on account/contact relationships in Salesforce - it would be great to see it mature to something more independent. For example, I'd love to have companies created and linked to contacts that are not yet in Salesforce, it will help with our ABM campaigns
  • Eloqua Engage for Outlook is a better tool for BDRs than for account executives that manage deals with multiple stakeholders and often communicate in multiple threads.
It really has all the features one needs to personalize as much as you would like, and personalization is really easy to set up. I think it's a lot easier to highlight its features in comparison with other tools I've used. Some of the other tools are easy to use, but have product limitations that will prevent you from accomplishing certain functionality - like updating fields based on certain actions a sales person does in Salesforce, and then sending this information back to Salesforce; or changing landing page content based on the person who lands on the page (which is a great feature for ABM)
  • Time savings - I measured, and it takes on average 3 times less to create a multi-step drip campaign in Eloqua than it does with a different vendor we used previously
  • The amount of campaigns we can run at the same time has increased by over 1000% compared to prior to Eloqua, and that in turns results in increased brand awareness and website traffice
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible and scalable compared to Marketo.
It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.
It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses).

Oracle Eloqua Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
7
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability
8
List management
7
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
10
Custom reports
9
API
Not Rated
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated