You asked, I told you
March 20, 2019

You asked, I told you

Shannon Feichter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Eloqua is our digital platform for email campaigns for all Lines of Sight across the globe for Aviation, Marine, and Fuel.

Pros

  • Automated functionality - once designed, tested, and launched little time is needed to babysit the process. Sit back and watch it do its stuff
  • Insights & Analytics - gives the details of the success of your campaign and gives you inspiration to improve where needed in future campaigns
  • Continually working to design increased user ability with templates and designers

Cons

  • Need more Tools in the Toolbox versus having to search for functions, i.e. Create a Picklist. One stop shopping while you build a campaign
  • More visibility on Education & Training - smaller webinars to explain enhancements or FAQ's instead of waiting for account reps.
  • I find certain functions in Toolbox are hard to implement with Text functions. Not sure if that's Eloqua or our own system. Text items don't always work to well and have to redo over and over.
We have several lines of sight and we are able to function within this one program and make it work.
  • I'm not the decision maker however we have been a long-time customer of Oracle so I would say the business objectives are being met
No comparison. Mailchimp is a good resource for smaller organizations that don't necessary need a robust email campaign platform
If you want to step up your game in the digital campaign space, you need a powerful program to support it. Mailchimp isn't going to do it. It is also helpful that Oracle has "partners" that can assist in supporting this powerful program and you don't need to hire power users.

Oracle Marketing Feature Ratings

8.6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
7
Triggered drip sequences
Not Rated
8.0
Lead nurturing automation
Not Rated
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.3
Dashboards
9
Standard reports
8
Custom reports
8
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated

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