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Eloqua for the Win
March 20, 2019

Eloqua for the Win

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is being used across the whole organization. It solves for efficiency through automation and alignment across the organization for email outreach.
  • Custom objects
  • Flexibility to customize
  • Data management
  • More user friendly interface
We leverage one-to-many relationships in our existing data structure within Eloqua to send personalized content. It has helped operational efficiency immensely.
  • Allows ability to remarket prospects, leads and contacts
Pardot - Eloqua is much more robust as Pardot doesn't have custom objects.
Marketo - Eloqua is slightly better than Marketo largely due to the campaign canvas interface.
It's highly customizable and provides opportunity to personalize from multiple custom objects.

Oracle Marketing Feature Ratings

6.7
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
6
Landing pages
6
A/B testing
5
Mobile optimization
6
Email deliverability reporting
6
List management
8
Triggered drip sequences
9
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
8
5.5
Calendaring
6
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
6
Standard reports
6
Custom reports
9
8.2
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated