Oracle Eloqua helped solve our lead management problems.
March 20, 2019
Oracle Eloqua helped solve our lead management problems.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Our marketing department uses Oracle Eloqua as our lead management system. We capture, analyze, and pass leads to sales through Eloqua.
- Eloqua has some robust capabilities and flexibility with regards to lead management.
- Eloqua has great integrations with various other systems and open API's to create custom integrations to solve for whatever use cases may present themselves.
- Eloqua is in some cases not as user friendly for some users and some parts of the application. Although with such a robust and flexible system, you lose simplicity and ease of use, so this is understandable.
- From a product improvement perspective, Eloqua is sometimes slow to market with regards to product updates/upgrades.
- Eloqua has afforded us the capability to effectively track and optimize all of our marketing campaigns.
- Eloqua has helped us target the right audiences with the right campaigns in an automated fashion which has given us a huge return our on investment.
Having been a long time marketing automation customer that has used various other applications, I can attest to the robust capabilities and the comprehensive functionality of the Eloqua application by far exceed that of the competition.