Honest review from a new user
March 22, 2019
Honest review from a new user
Manager in MarketingFinancial Services Company, 10,001+ employees
Score 5 out of 10
Overall Satisfaction with Oracle Eloqua
First Data uses Eloqua as our main email platform for all email sends across the organization. We have deep integration with Eloqua into our Salesforce instance, and use Eloqua for all campaign tracking and metrics. Eloqua provides email sends internationally. However, the core usage comes from employees in North America. First Data employees create content and strategy, and use an external vendor to create the email file builds, execute the sends, and assist with reporting.
- Very detailed reporting and analytics functionality.
- Flexibility within the emails to create highly customizable content.
- Easier to navigate user interface. Overall, the system appears outdated from a user-perspective (the system is not intuitive).
- Provide reporting on a platform other than Flash. Flash is a commonly-blocked platform, and I have to "allow" flash to run every single time I try to get any email analytics.
- Provide more drag-and-drop functionality for non-coders.
This platform is not scalable for us, as most members of our marketing team would not know how to navigate the system. Even if we set up a process for marketers to create their own emails and landing pages, the interface is too complicated for the team to even start. We limit the number of users who even have access to the system, let alone the option to send emails or build landing pages.
- Eloqua has suited its purpose. We've had a lot of turnover both internally and within our Oracle reps, so in the last year, our organization has not maximized Eloqua's functionality.
I used HubSpot and Act-On in my previous positions, and Eloqua was the platform of choice when I joined First Data. From a user-experience, HubSpot far exceeds Eloqua in terms of its easy-to-use navigation, customer-friendly interface, and incredible self-help resources (though Topliners is overwhelming and poorly organized). Eloqua has significantly more reporting functionality, however, it can be overwhelming to navigate.
Eloqua is the 3rd marketing automation platform I have worked in, and by far the most complicated. While the platform contains a huge amount of available data, it's not practical for the average small or medium-sized business with limited technical resources. The "average" email manager or marketer has a very difficult time navigating the platform if they do not have the technical background.
Oracle Marketing Feature Ratings
WYSIWYG email editor
Ability to test dynamic content
Email deliverability reporting
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Role-based workflow & approvals
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Integration with SugarCRM