Great Marketing Platform !
May 01, 2019

Great Marketing Platform !

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are using Oracle Responsys for digital and email marketing to run different campaigns and leads to target customers and prospects for products. All the leads are automated using using Responsys. Email Marketing is run using Responsys to decide which customers to contact and which to opt-out based on criteria and legal requirements by state and laws. The software overall is very scalable and easy to use for any new or existing users.
  • Email Marketing
  • Lead Automation
  • Ok2Contact Criteria
  • There is a room for improvement for mobile marketing.
  • Interface is not very great or user-friendly. It's not intuitive and some of the tags on the website are misleading.
  • Some part of automation requires you to do the same steps and processes again and again which is cumbersome.
Oracle Responsys is cost effective compared to Adobe Campaign. Java and SQL integration is also very efficient compared to Adobe products and that is the reason we are using Oracle Responsys.
Overall Oracle Responsys is a good product for email and digital marketing to run campaigns and leads but the user interface and automation can be improved to make it more user-friendly.