New to marketing automation; Made the right choice with Pardot
January 28, 2016

New to marketing automation; Made the right choice with Pardot

Becky McLaughlin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is used as a communication tool companywide however mostly marketing/sales uses the systems for marketing automation, drips, prospect tracking, etc. It addresses the roadblock our sales team faced when our prospects' buying patterns and behaviors changed. Pardot allows us to get the right information in front of the right people, at the right time.
  • Training. We used a Pardot partner for implementation who nailed it; but we like our access to Pardot Advocates and we also became certified end users. Good knowledge base.
  • Drips. They are easy to set up.
  • Integration. So many marketing tools can connect to Pardot to achieve the maximum impact.
  • I am not in Pardot, personally, enough to know the problem areas.
  • Faster lead conversion
  • Improved visibility into prospect's interaction with our brand
Pardot is way more than an email platform.
Pardot is great for both drips and list emails. I love the integration with our website, social sites and Wistia video player. We also use Pardot to support Google AdWords.

Pardot Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
10
Role-based workflow & approvals
10
Customizability
Not Rated