Overall Satisfaction with Pardot
Pardot is used as a communication tool companywide however mostly marketing/sales uses the systems for marketing automation, drips, prospect tracking, etc. It addresses the roadblock our sales team faced when our prospects' buying patterns and behaviors changed. Pardot allows us to get the right information in front of the right people, at the right time.
- Training. We used a Pardot partner for implementation who nailed it; but we like our access to Pardot Advocates and we also became certified end users. Good knowledge base.
- Drips. They are easy to set up.
- Integration. So many marketing tools can connect to Pardot to achieve the maximum impact.
- I am not in Pardot, personally, enough to know the problem areas.
- Faster lead conversion
- Improved visibility into prospect's interaction with our brand