Wistia

We use Wistia to track the number of times that our videos are viewed, and to what degree people watch our videos. We can see the percentages in terms of what amount of our videos have been viewed, where they were rewatched, when they were watched, but we can not see who specifically, in terms of first and last name, watched our videos. Still we can get a good idea of which videos are in demand more vs less.

• You can see what people are interested in based on what parts of the video they re-watch, or not interested in based on what they skip over
• You learn that most people don’t watch more than 9.8% of a 31-minute video, so you adjust your communication strategy accordingly
• You can decide what topics to cover in your future marketing messages based on these insights

Amazon Web Services and Vimeo

Intuit Mailchimp, Zapier, Acuity Scheduling, a Squarespace company

We use Wistia as a central location to store all video and recordings. We store live webinars, video testimonials, marketing and vidoes and more on the platform. The platform integrates well with our content management system for posting video content to our website, as well as including video in various marketing materials.

• Increased speed of sharing new recordings and video content
• Collected leads from lead generation forms in the platform
• Can embed recordings multiple places easy for more views

Vimeo

Salesforce CMS, Adobe Marketo Engage, Canva, Hootsuite, GaggleAMP, Meltwater, Knak, UTM.io, Jasper.ai, ON24

We use Wistia to host all of our video content. Whether it's our product overview videos, webinar recordings, tutorial videos for our support site or tips and tricks for educators, Wistia gives us the ability to easily add, adjust and track analytics for videos to see how they are performing. Plus, Wistia integrates into our CRM system (HubSpot) to allow us to build follow up emails and outreach plans around user activity like watch times on specific videos, clicks and engagements. With other added features like chapters and transcripts, we can really use the power of Wistia to make our videos as accessible as possible to anyone who is viewing it.

• Accessibility features
• Integration into CRM
• Data and analytics review

• Wistia has has a positive impact on our engagement from customers and leads because of the extra tools it offers compared to free services like YouTube

YouTube Live and GoTo Meeting

Mailchimp, monday.com, HubSpot CRM

We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs VIMEO. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.

• Branding
• Easy of use
• Visual Appeal

• Only positive.

Vimeo

I needed a place to host evergreen video content for my clients in a way that was easy to manage, looked professional on my website, and could provide some level of viewing statistics and analysis. Their features for marketing, advertising, and creating lead magnet videos are great as well. I love the feature where people can watch the first portion of content before being prompted to enter their email address in order to see the rest of the video.

• Customized branding
• Website embed capability
• Lead capture

• Doubled lead capture from lead magnet on website from one year to the next.
• Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
• Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.

Vidyard and Vimeo