Customer Verified
Score 9.2 out of 10


What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community...
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Free Account



Pro Plan


per month

Advanced Plan


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

Wistia for Marketing
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Product Details

What is Wistia?

Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.

Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.

Wistia Features

  • Supported: Customizable Player
  • Supported: Calls to Action and Email Collectors
  • Supported: Video Heatmaps and Viewing Trends
  • Supported: Engagement Graphs
  • Supported: Integrations with Other Software and Services
  • Supported: Wistia Channels
  • Supported: Channel subscribers and email notifications to subscribers
  • Supported: Facebook Custom Audiences integration
  • Supported: A/B testing

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Wistia Video

What is Wistia?

Wistia Competitors

Wistia Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Wistia starts at $25.

Brightcove, Vimeo, and Vidyard are common alternatives for Wistia.

Reviewers rate Availability and Performance and Usability highest, with a score of 10.

The most common users of Wistia are from Small Businesses (1-50 employees).
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(1-25 of 70)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
We use it to educate and communicate our value in sales and partner development cycles. It addresses both the identification of our target demographic and also the amount of energy it takes to train somebody in person. It has been an effective tool in spreading awareness of our solutions in a scalable fashion.
  • Integrate with hubspot
  • Be a platform for binge-worthy content
  • All branding and customization of videos
  • Ability to edit videos directly within the platform
  • Ability to edit and manipulate landing pages
  • Ability to have better dashboarding of multiple videos
Wistia is well suited for businesses that are B2-B oriented, and require feeding information to an integrated CRM platform. This would prevent the data silos if you are using the out-of-the-box turnstile functionality. I would recommend using embedded HubSpot forms for example. It would be a less appropriate tool to use unless you plan to incorporate a CTA within the video.
Score 9 out of 10
Vetted Review
Verified User
Easy tool to use and implement. Wistia is an excellent solution for hosting your videos and other media needs for your website.
  • Hosting video
  • Shareable media links
  • Video Data analytics
  • More detailed data analytics
  • More fonts, color and edits on last video screen
If you need to make your website load time faster, Wistia is a great resource to host your media needs. If you have a large number of videos, pricing could be a little over budget if you are a new business.
Rebecca Pierce Murray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use all the marketing and accessibility tools WISTIA offers. From calls-to-action, chapterizing, video SEO, and branding the video controls, we could not imagine a more powerful tool to support our brand and offerings. We teach video production and marketing basics and take the time to teach the difference between WISTIA vs. YOUTUBE vs Vimeo. We are obviously HUGE fans of WISTIA and longtime users. We are super fans of their engaging team. They are a fun and highly creative bunch.
  • Video SEO
  • Customer engagement and training
  • Customizing with branding and accessibility tools
  • Leveraging with marketing and engagement tools.
  • I really can't think of a single thing.
It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
Score 8 out of 10
Vetted Review
Verified User
I needed a place to host evergreen video content for my clients in a way that was easy to manage, looked professional on my website, and could provide some level of viewing statistics and analysis. Their features for marketing, advertising, and creating lead magnet videos are great as well. I love the feature where people can watch the first portion of content before being prompted to enter their email address in order to see the rest of the video.
  • Clean, professional video layout
  • Post-production editing features
  • Website embedding
  • It's more expensive than its direct competitors.
  • Should include video capturing/filming tools (Soapbox) as part of the Wistia subscription, in my opinion.
  • Some editing features are harder to use than others.
For longer-form content, it is really nice to be able to break up your video into chapters or sections that create a navigation menu for the viewer. I also find it helpful to be able to but different pop-up links at different parts of the video. I don't think it is a great choice for video hosting if you aren't going to create and host a fair amount of content because it is pretty expensive to start with. They also add on a small monthly charge for each video beyond a certain base amount, which I think is not like the pricing models of other video hosting tools. Nevertheless, Wistia is used by many well-known companies and brands, and using their video player for your own videos will come across as high production and very professional because of that association.
April 15, 2022

Wistia for the Win!

Jolynn Marcum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia is used in primarily by of our Marketing and Training videos. Wistia has given us the ability to host a large library of videos and to be able to track views and user engagement. The platform is easy to use and maintain and has integrations with Marketo which we use for our email campaigns.
  • Video hosting.
  • Track customer engagement.
  • Easy to update and replace content.
  • Customer friendly.
  • Would like to have more drill down statistics on specific videos.
  • Wish they would bring back the Gmail extension.
Wistia allows us to add turnstiles to specific videos so that we can track and give credit for training videos viewed. It is very easy to update and replace video content, with out the URL changing. This is huge since we have our videos hosted on websites, and in various email campaigns so not having the URL change is a huge benefit to this. Wistia is extremely user friendly. You can customize your colors, and have several customization options for your videos as well.
Score 10 out of 10
Vetted Review
Verified User
We use Wistia to add videos to our website TutsPlus.com. They do a great job of streaming the videos to the client that uses our site. Their video player works very well.
  • Very flexible and usable video player.
  • Great streaming server.
  • Very easy website to work with.
  • Adding lessons to a project isn’t always easy as it adds to the top always and not the bottom.
Wistia is a great streaming video service with an easy-to-use website. Adding videos to a project isn’t always easy, but adjusting the videos is a snap.
Score 8 out of 10
Vetted Review
Verified User
We use Wistia for all of our video hosting needs. This extends to our website and social media posts. It natively integrates into our website so we don't have to worry about coding in another video hosting software. Its seamless integration makes our video management a lot easier, and helps us grow.
  • Video Hosting
  • Marketing
  • Website integration
  • Video management
  • More custom options
  • More design options to make it similar to our brand colors.
Wistia is perfect for those marketing teams who seek an easy-to-use video hosting and marketing platform. Wisita has an easy integration into most websites, so that's not an added burden on teams looking to implement this software. There could be more custom options, like branding colors, to make it align more with the company's identity.
Score 8 out of 10
Vetted Review
Verified User
We use Wistia as a customized hosting platform for all any videos we host on our marketing website, including testimonials, help/training videos, course videos, and conference talk recordings. It helps us create a unique video appearance and experience compared to common, free hosting platforms like Youtube or Vimeo, making our videos stand out.
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
  • It would be nice to have a video player template that you could automatically apply to all the videos you upload. This would save us time when uploading and preparing new videos in Wistia.
If your business has the resources to put towards creating videos that are more customized to your branding, Wistia is a good choice. I would say Wistia is best suited for companies that need to stand out more from their competition. For these companies, hosting all your videos on Youtube looks a little less "put together" if you embed those videos on your website. But if your business is young, is a boutique, or won't really benefit from personalized branding, Youtube is more than sufficient.
Joey Harman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wistia is the platform we upload and share company videos inside our organization and outside to customers. Wistia's tools have supported multiple teams inside our company and make content easily sharable to the public we market to. Every month, our videos are sent to and viewed by hundreds of individuals.
  • Organization
  • Link sharing
  • Customization
  • User friendliness
  • Not sure if it's so much a Wistia problem as it is a Soapbox problem
  • Seems like those two programs could function a little smoother together
  • Not to hate on Soapbox; they're great too, but the options to edit videos and upload to Wistia seem a bit limited or clunky
For our company, Wistia is pretty much everything we could need at this time. Wistia is quite simple and relatively easy to use. Our videos are able to be easily shared in 5-10 different ways for different platforms. It works! We appreciate Wistia's tools, and Soapbox being integrated helps too.
Veronika Vebere | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wistia enables us to easily store, share, and manage all of our video content at Sendible. Previously, we'd use YouTube for hosting (not the greatest, we know), and while it was convenient, it was too distracting for people when exploring our content. Additionally, we'd often re-upload videos when the new version would be available, and for most video hosting platforms, that means losing all the historical engagement data. What's amazing about Wistia is that it takes away the distractions, organises our videos, and allows us to re-upload content while avoiding breaking any links and giving us access to more data.
  • Storing content in an organised way
  • Ability to quickly and easily host and share branded videos
  • Option to re-upload videos while retaining data and without breaking links
  • Accurate transcription service
  • Great user experience overall
  • The Share to YouTube and share to other social media channels feature can be quite clunky.
  • Nothing else I can think of. I wish I'd use Wistia more often because it has an incredible amount of useful functionality!
Wistia is perfect for any business that creates long-form videos regularly and isn't entirely looking to share them with the world. We store customer webinars, training videos, onboarding content, and podcast sessions. And if you're still using YouTube for video hosting, remember that it's an incredibly distracting place! The moment your prospect or customer looks at a video, they could quickly start viewing something else and forget what they were doing in the first place. Wistia is worth the investment for all the excellent features, including branded landing pages, transcriptions, video CTAs, and more!
Score 9 out of 10
Vetted Review
Verified User
Wistia is a video platform that we use both on the company's website as well as behind the scenes for employees and contributors. It makes everything customizable and it also gives us the option to have a carousel of videos and calls to action. It really works with your company to make it work with your brand.
  • Video quality.
  • CTAs
  • Embeds
  • Better how to section.
  • Integrations with Hubspot could be improved easier to work with.
  • Be able to add more channels on the regular plan.
If you work in the digital space and have a website or need video content for your employees and contributors behind the scenes, this is perfect for you. The best part is the fact that it has a free plan so you can try it out and see if you want to upgrade to get all of its features.
Eric Serdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Wistia for all of our video hosting needs. We use it to house all of our internal training videos as well as our customer-facing videos. It's been great at helping us stay organized with our different video needs across the organization.
  • Version control.
  • Marketo Integration.
  • Analytics.
  • I Wish the Suggested Content Was More Like Youtube.
  • Folder structure can make it hard to find things.
  • Can sometimes slow site speed on pages that have videos embedded.
Wistia is great to house/store all of your video needs and projects. We use it as the default video player on all of our customer or prospect-facing materials. We use it a lot on our demand gen activities to get new leads.
Josh Rizzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We used Wistia for branded About Us videos, auto-playing looping b-roll videos, landing page sales videos, and explainer videos on our blog posts. It also helped us get a better understanding of how users were engaging with our videos from an analytics standpoint. I really liked having full control of player customization.
  • Beautiful player customization
  • Excellent customer support
  • Simple interface
  • Powerful marketing tools
  • Not cost effective for small businesses
  • No review features
Wistia is great for companies that rely heavily on video production and have a larger marketing budget. It allows more control and has more tools that most of the other options out there. For small businesses with a smaller budget, it's way too expensive which is why we didn't continue with it.
Score 8 out of 10
Vetted Review
Verified User
I have a video distributor that allow user to upload videos to social medial like Wistia in one click. so I integrated Wistia to my site and upload many videos to this platform. So I have an experience as a user but also I used their API
  • Create channel
  • Share videos
  • embed video form Wistia to your site with the ability to edit the media player
  • More free trial. 3 free videos is not enough to test the service
  • improve API
  • Give more detail about the service on the home page
Suited, When you have a lot of videos that you want to host them and then embed them on your blog/website with the possibility of customizing the video player and making it homogeneous with the graphic charter of your site.

Less appropriate, if you need to monetize your videos. so you are not in the right place
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
We used Wistia internally at our agency, and we also support clients who leverage Wistia as well. We use it primarily for marketing, with a few use cases for recorded sales training and internal video communication. We also use the HubSpot integration were feasible for clients with the Wistia plan to support the integration.
  • Video analytics.
  • Lead generation.
  • They have reduced some functionality over the years while increasing the price.
  • Analytics are not available on all plans making it not as valuable to smaller companies.
Wistia is a great engagement tool for lead generation from videos, the HubSpot integration where applicable, and having the ability to embed videos with corporate branding across web assets. It's a strong video platform and has great customer service as well to support both companies directly and agencies working with organizations.
They have always been very helpful when, and if, customer issues arise. They have a quick response time and are always eager to help solve the issue and make it right. We have always been impressed by the Support team at Wistia.
Jonathan Eichorst | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
  • Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
  • Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
  • Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
  • The reliability of the platform is quite solid. Impressive uptime as well as response time.
  • More flexibility with podcasts with embed options similar to that of video embeds.
  • More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
Wistia is well suited for a wide range of use cases. It is easy to adopt on a short runway making it immediately actionable as a solution. It is also highly [scalable] and comes with a level of accessibility and support that is rare with SaaS offerings. When we were initially looking for a media distribution solution, it was readily evident early on that Wistia would be out go-to solution. And, through iteration we have yet to outgrow Wistia.
  • no training
Support is easily accessible and very responsive. I wish more platforms were as such.
Yes. We upgraded to access some additional features. There was zero down time and no negative effects coming out of upgrading our tenant.
Score 9 out of 10
Vetted Review
Verified User
We currently use Wistia for integrating video on our website. We were looking for a hosted solution that gave us a great deal control over the player and functionality, in addition to great metrics. Previously we had used other tools such as youtube and Vimeo and found wistia to be a much more sophisticated platform to meet our needs.
  • Integrate and embed video content into a website
  • Customize video player to fit brand and functionality requirements
  • Provide in-depth visitor analytics and key engagement insights
  • Good set of integrations but wish there were more
  • Interface not quite as customizable as I would like
  • Would like to see new features rolled out more frequently
Wistia is a fantastic alternative to Vimeo for hosted video and website embedding. It has a ton of features, is customizable and has high performance. It is great for small, medium and large firms and has a lot of features you can grow into if you are a smaller firm. If you are looking for a cheap video platform, however, it would not be Wistia.
Robert Donnell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use it for our clients. Wistia allows for embedded videos with YouTube complications. It is private, fast and does not refer to competitors. Wistia is flexbile, bullet-proof and easy to work with.
  • Privacy.
  • Security.
  • Flexible enhancements of video.
  • Cost is high for smaller users.
  • Use of JavaScript can slow a site down.
  • Some new features need time.
Safety, speed, reliability and privacy. Profession-grade tool for business use.
Score 10 out of 10
Vetted Review
Verified User
Wistia is being used to test the effectiveness of video in our marketing. Having the ability to insert links and turnstiles lets us leverage one video across tons of pages and test how our customers want to interact with us.
  • Instruct us on best accessibility features needed.
  • Track views and interactions.
  • Deploy one video in multiple ways.
  • Organize multiple project.
  • Share videos without the ads and obtuse tracking of YouTube.
  • Getting notes from stakeholders, right now it's a little hard for them to find that feature.
  • Change the branding (colors of the player) for multiple videos.
  • You're mostly perfect so I don't think too hard about this, haha.
It's great for companies that want to utilize video, but don't need to setup a whole YouTube channel. Not everyone's customers live on YouTube.
Score 9 out of 10
Vetted Review
Verified User
Our organization uses Wistia as the primary video storage for our commercial facing videos. This includes but is not limited to new product deep dives, vertical highlights, customer testimonials, and corporate overviews. We organize it by stream and pull the videos through visibly to the customer on the website, in portals, and a variety of other areas.
  • Ease of use
  • Changing thumbnails
  • Embedding on webpages
  • Editing / trimming
  • Only one level folder structure
Wistia is well suited if your company hosts videos in a variety of places currently and need one master place to host the content so that it can be accessed internally and also embedded on the web and shared externally. Wistia is less appropriate as a place to house training content as there is no tracking per external user and the holistic view of all the videos is only available to internal users.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Josh Singer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wistia is used at our organization, mainly within the marketing department, as a means of hosting public-facing marketing videos on our website. The software allows us to duplicate our videos that are also posted on YouTube, without SEO-related penalty. We embed these videos on our website and can customize their look and feel, so they are on-brand. We can give our website users a good experience because they do not have to deal with advertisements as you may have to with embedded YouTube videos. The analytics behind the software also help us understand how well our videos are performing, where there is a drop-off, etc., and we can then report out to department managers and make recommendations for further content ideas.
  • Custom branding - Wistia lets you match your brand colors via HTML hex code so you can be sure it is on-brand.
  • The analytics behind each video is fascinating and help you truly understand how well your videos perform if they are engaging and hold the audience's attention.
  • Various types of calls to action - you can create small pop-up calls to action throughout the video, calls to action at the end, you can ask for email/user info before during or after viewing the video. It helps with the top of the funnel lead gen.
  • Price point - they made some changes to their pricing model, and while I still feel it is the best value for what you get, non-profit pricing would be nice.
  • Perhaps some deeper SEO capabilities
  • Perhaps some deeper insight on users - referral source, etc.
  • Wistia is a perfect solution for hosting websites on your website or blog, but not so much if you want your videos to "go viral." Wistia itself is not a replacement or competitor to YouTube; hosting your videos on Wistia does not get you access to new audiences. So, if you want to maximize your reach with your videos, Wistia may not be the best solution. However, if you want a solution to integrate video into your website, Wistia is perfect.
  • I also do not know that I would recommend Wistia to a small business or organization with only one or a handful of videos. I think it is more valuable if you have a good handful or many videos to embed.
They are incredibly responsive and almost always available. They are very customer focused and will help you with technical challenges or recommendations of how best to use their platform. I have never had a bad experience when reaching out to their support team. They also provide a ton of content around best practices and best use of their platform, as well as video marketing in general.
Anne Theriault | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Wistia when I create videos for my digital training products. It is incredibly user-friendly. I embed my Wistia videos into optimize press. I have thousands of students, so if my website goes down, I can add them directly to the Wistia platform so they can still use the training product without interruption.
  • Wistia’s embed codes completely automate video SEO.
  • Videos are automatically scaled to fit any screen size.
  • Drag and drop organization.
  • Wistia places no ads whatsoever on user videos.
  • Wistia is pricey for the professional platform.
  • At times it wasn't 100% intuitive, but after some playing around, I was able to figure it out.
  • Customization options are minimal.
Wistia is well suited for anyone wanting to create a digital product and embed the videos into their website or product platform. It's also great for bloggers and folks starting out producing videos online.
It's not well suited for those who want to share their videos on social media, as it's more of a tool for business, not an advertising platform.
Customer support has been able to answer my questions immediately if I have any. I haven't had any real issues whatsoever.
February 26, 2020

Wistia Wins

Hilary Hobbs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The entire organization uses Wistia to host all of our online content across multiple platforms. We are able to hold our over 1,000 training videos, social media content, and testimonials easily in one place. It helps that we are able to replace videos yet still build on top of our stats, as well.
  • Customer service.
  • Video hosting.
  • Show ID's on page.
  • Easier access to changing thumbnails.
If you have a primarily online business that needs a lot of video content, Wistia is perfect for your business. Even if you work in sales, their "Soapbox" aspect is absolutely fantastic, and adds that personal touch to your clients. With videos, the stats you have access to are easy to find and extremely helpful.
Wistia knows their clientele and how to please them. They are very informative and helpful. They use their own products to showcase how well they work (Soapbox, as an example). They make you feel heard and important, along with constantly updating their product and adding new awesome features. If there is every a question or problem, they are quick to respond.
Will Goad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our organization uses Wistia to host the majority of our videos. The videos are primarily public-facing training videos, but we are also presently using Wistia to host Marketing, Sales, Demo, and Customer Success videos. We have also used the service to previously hosting internal videos. Wistia is reasonably priced and quite easy to use. Loading videos is, straightforward and embedding them in our Help Center (previously Zendesk and now Intercom) is simple and makes it so much easier to serve customers. Currently, we are hosting at approx. 95 videos.
  • Super simple to add videos via drag and drop
  • Embedding is simple
  • Pricing is going up and seems a bit higher than I would like, though still a good deal.
  • Adding quizzing would be interesting.
If you regularly need to load videos quickly, Wistia is so easy to use. For training videos and Marketing videos, Wistia is excellent. Videos load fast, share easily, and still allow you to control them in a more strict environment through password gating. One area to note is that if you are hosting several hundred plus videos, it could become cost-prohibitive.
To begin, I never have issues with Wistia, so I don’t have to reach out for service. This makes it easy to keep using the tool. Additionally, the Wistia team invests heavily in content, which makes for a great learning opportunity for those of us trying to make better content.

Jeremy Liles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Wistia to host all of our videos, which include marketing videos, tutorials, and videos that are part of our educational products. It addresses the following issues:
  • Reliable video hosting (availability and speed).
  • Full-featured video player.
  • Advanced tracking and analytics.
  • API that we can interface with to warehouse video usage data.
  • HubSpot integration for capturing contact information.
  • The video player is full-featured and highly-configurable.
  • There are powerful APIs that can be used to dynamically configure videos within a website, hook into events, and integrate with other systems.
  • Documentation and examples around the API and configuration of the player.
  • It would be great to have more control over overlays and the appearance of elements within the video player, especially via API.
Wistia is well-suited for embedding marketing videos and capturing leads. We also use it to measure engagement with our educational videos. I think it may be less well-suited for storing a massive library of non-marketing content, mainly because there are more cost-effective alternatives for that use-case.
I've typically been able to get questions answered within a few days. There were a couple of times where a speedier response would have been helpful. I wish they had some sort of software development expert in the support team who could answer really complex questions about the use of the APIs and custom programming.
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