Amazing Customer Service and Intuitive Product Design
Updated November 12, 2015

Amazing Customer Service and Intuitive Product Design

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is currently being used primarily by Marketing. We do a lot of drip campaigns, form completion pieces, emails and landing pages. We also have a Pardot form handler on our website that captures information and sends it directly to Sales as hot leads. We do a lot of reporting on our efforts which is passed throughout the company but Pardot is not integrated with our SugarCRM so we are the only department who goes in and use Pardot to use it. The main business problem it addresses is mass communication to our prospects and clients as well as our landing page/form fill information capturing.

Pros

  • Pardot's Customer Support is out of this world! They are very quick to respond and provide information that can be followed by anyone, no matter how familiar they are with the product. They also have a great online library of materials that is easy to search for answers.
  • Pardot's email, landing page and form builders are very intuitive. The design of their platform overall is very easy to use and intuitive to learn.
  • The reporting that Pardot provides on each effort is very helpful and in depth giving us what we need to easily assess campaigns that are working.

Cons

  • Pardot has a great page for each email for reporting but we would like to be able to export this as a pdf for sharing purposes.
  • Our SugarCRM is extremely customized and we are unable to integrate Pardot with it at this point. This may not be a flaw of Pardot's but it is still frustrating. I will say they have been very supportive of our limitations and have provided great assistance to work around this though.
  • Easy assessment of hot leads from our form fills on our website.
  • Easy tracking of what our prospects and clients are interested in as we monitor what they are looking at within our campaigns.
  • Increased employee efficiency as hot leads are automatically updated, provided and logged.
100,000 to 250,000
I can see the cost of Pardot being a bit high for smaller companies but for our company it is perfect. It is difficult to use as a non-integrated platform as there is a lot of manual work but it is manageable and the data provided is extremely helpful and valuable to our marketing campaigns. We have particularly loved the automated piece from our website form handler. The hot leads who fill out the form are automatically sent to our sales team as hot leads.

Salesforce Marketing Cloud Feature Ratings

9.5
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
9
List management
10
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
Not Rated
Standard reports
10
Custom reports
10
5.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
1

Using Pardot

Pardot has made evaluating our campaigns and tracking prospects and clients very easy. It has a very intuitive design and provides very valuable data to our company that would otherwise not be available. Their support team is amazing and no matter the question or obstacle, they can help find a solution to meet our needs.

Using Pardot

Comments

More Reviews of Salesforce Marketing Cloud

  1. Home
  2. Marketing Automation Software
  3. Salesforce Marketing Cloud Reviews
  4. User Review of Salesforce Marketing Cloud