Highly recommend Pardot from both the user and consultant side
March 24, 2016

Highly recommend Pardot from both the user and consultant side

Lisa Whitacre - Cook | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Ultimate

Overall Satisfaction with Pardot

I am currently a certified Pardot consultant - However, in my past life I used Pardot for several years as a Marketing Director. Pardot bridges the gap between the Marketing and Sales Team. Pardot provides sales the information when they need it and Marketing the ability to nurture prospects in an automated way. The software is very intuitive and user-friendly. I highly recommend it over other marketing automation systems.
  • Lead scoring and grading.
  • Lead nurturing.
  • Sending Sales marketing qualified leads and helping them to prioritize whom to connect with.
  • I would like to see Pardot be able to use Salesforce look-up fields.
  • I would like to see Pardot be able to use fields in an email as a merge/variable field that is brought over from Salesforce in the custom object sync.
  • Faster lead conversion
  • Increased efficiency from the Sales Team
  • A more personalized experience for customers/clients
Pardot is well-suited for small to medium sized business organizations.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
6
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
7
Dashboards
7
Standard reports
8
Custom reports
5
API
10
Customizability
6
Integration with Salesforce.com
10