Overall Satisfaction with Pardot
I am currently a certified Pardot consultant - However, in my past life I used Pardot for several years as a Marketing Director. Pardot bridges the gap between the Marketing and Sales Team. Pardot provides sales the information when they need it and Marketing the ability to nurture prospects in an automated way. The software is very intuitive and user-friendly. I highly recommend it over other marketing automation systems.
- Lead scoring and grading.
- Lead nurturing.
- Sending Sales marketing qualified leads and helping them to prioritize whom to connect with.
- I would like to see Pardot be able to use Salesforce look-up fields.
- I would like to see Pardot be able to use fields in an email as a merge/variable field that is brought over from Salesforce in the custom object sync.
- Faster lead conversion
- Increased efficiency from the Sales Team
- A more personalized experience for customers/clients
100,000 to 250,000