Thumbs Up!
Updated June 28, 2016

Thumbs Up!

anthony primicerio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

We use Pardot to identify potential hot leads. We are able to track their activity on our website, and through emails. We use a variety of marketing strategies - drip campaigns, mass emails, and 1-1 emails.
  • The LeadDeck is awesome it gives you real time updates allowing you to quickly identify potential high quality leads while working other projects.
  • Easy to gather and organize information on leads.
  • Pardot is easy to learn and navigate.
  • Sometimes the LeadDeck crashes.
  • Updates take a little long.
  • Pardot has really helped us in marketing and identifying better quality leads.
I recommend Pardot to all businesses who are looking to improve marketing and lead generation.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
9
Dashboards
10
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
7