Pardot Gets it Done Right
December 06, 2017

Pardot Gets it Done Right

Brandi Brown-Lang | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

Pardot is used to manage our online marketing campaigns. It is used by the sales and marketing department. It is used to create and deploy our marketing campaigns so we can create custom marketing material for our customers. It allows us to make each customer feel important.
  • It has great tools to help our sales and marketing team be on the same page and be able to see who we are communicating with customers.
  • Pardot helps prioritize leads in a very effective way so we can assign leads to the best representative for them.
  • Pardot is great at keeping up with your sales funnel so you know where you are in your lead process.
  • I would like to see more financial trackings.
  • I would like to see a place where customers can provide more direct feedback on what they are receiving.
  • Better notes back and forth between who assigns leads and who gets them and when they open it.
  • Pardot has helped to find more viable customers and get them familiar with our product before we even visit.
  • Pardot has made our sales team more effective and saved a lot of time and money.
  • We are able to get in front ourself more in front of the customer before we actually spend the time and money to go see them.
  • none
Pardot is the first and only software that I have used like this.
Pardot is great if you have a company with a lead generating team. That team can enter leads in and be able to send them marketing material and assign a rep. It works out great to keep track of who has been contacted and where they are at in the funnel.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
10
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10