Enhanced User Experience Through Personalization
December 05, 2017
Enhanced User Experience Through Personalization
Score 10 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
We use Evergage on our corporate website. Management of the platform is centralized on my team, but multiple members of the marketing team generate personalization ideas for us to execute on the site. With Evergage, the key business problems that we address are marketing directly to the key industries that we target as well as the key geographic regions that we target.
- Geographic targeting - we use Evergage to promote regional events to only those users who close enough geographically to attend the event in question.
- Industry targeting - we place users into industry segments and present those users with demand generation assets targeted to their specific industry.
- Account based marketing - Evergage allows us to change elements of our website to specifically target users who are from companies on our targeted account list.
- The platform is pretty complex. For less technical users, there is a somewhat steep learning curve.
- There are good tools available for testing, but I still struggle with using them.
- We have seen a solid boost in conversion percentage across our site.
- Significant increase in registrations for regional specific events.
We used Marketo RTP before using Evergage, and found Evergage to be a far superior solution.
It's been so long since we evaluated other platforms alongside Evergage that I don't remember the specific platforms we looked at.
It's been so long since we evaluated other platforms alongside Evergage that I don't remember the specific platforms we looked at.