TrustRadius
Pardot Review 3 of 111
Review: "Pardot- Great but with a learning curve"
https://www.trustradius.com/marketing-automationPardotUnspecified7.4490101
Jaclyn Parker, MPA profile photo
April 25, 2018

Review: "Pardot- Great but with a learning curve"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Professional

Overall Satisfaction with Pardot

Pardot is being used across a lot of the organization, but it has been used mostly with some of the marketing and the public relations teams. We use it for things such as email newsletters and web pages/forms. It really helps us to keep a lot of the data that we use in one organized place, and it helps us to manage our lists and contacts as well as keep all of our email templates together.
  • Helps Organize
  • Manage Contacts
  • Manage Form Data
  • User Experience
  • Intuitiveness
  • More client interaction
  • Better organization
  • Time consuming to use
Pardot is well suited for someone who knows basic HTML coding and who is working in either a marketing or a public relations function. It is well suited for someone who is willing to learn fast and pick up some new skills. However, it is not good for the person who may not be as technologically savvy or as willing to learn, as there is definitely a giant learning curve with the software.

Pardot Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability
6
List management
7
Triggered drip sequences
8
Lead nurturing
6
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
8