Item: Salesforce Marketing Cloud
Rating: 9
Author: Jaclyn Parker, MPA

Use Cases and Deployment Scope

Pardot is being used across a lot of the organization, but it has been used mostly with some of the marketing and the public relations teams. We use it for things such as email newsletters and web pages/forms. It really helps us to keep a lot of the data that we use in one organized place, and it helps us to manage our lists and contacts as well as keep all of our email templates together.

Pros and Cons

Helps Organize
Manage Contacts
Manage Form Data

User Experience
Intuitiveness

Return on Investment

More client interaction
Better organization
Time consuming to use

Number of Contacts (List Size)

25,000 to 100,000

Using Salesforce Marketing Cloud for B2C or B2B marketing

Both

Likelihood to Recommend

Pardot is well suited for someone who knows basic HTML coding and who is working in either a marketing or a public relations function. It is well suited for someone who is willing to learn fast and pick up some new skills. However, it is not good for the person who may not be as technologically savvy or as willing to learn, as there is definitely a giant learning curve with the software.

Pardot- Great but with a learning curve

Software Version

Overall Satisfaction with Pardot