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Salesforce - Mass campaigning and CRM tool
Updated April 13, 2018

Salesforce - Mass campaigning and CRM tool

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

We do not use Salesforce, but before deciding which CRM to go for, Salesforce was one of the major players in our choices. I, as an analyst had evaluated pros and cons of around 6 different CRM tools and presented them to top management and then we finalized on one. However, those were with respect to our company, what best suits for our needs.
  • Salesforce works well in different browsers
  • No. of apps available
  • Email campaigns feature is a plus
  • Installation seemed a hassle, it is handled by third party
  • Complexity of the CRM system, for our company size
  • And the price of the tool seemed high for our company
  • It is expensive
  • The ROI is the transparency it can bring in the front end sales
  • And also the leads management will be more simplified
Salesforce is a proven and successful CRM tool. The mobile app for android and ios are available. The tool works in all browsers. Mass email campaign feature is a plus. No. of apps and plug-ins available are high in number. Compared to other CRM tools, the price is high, and is bit complex for a small company.
Less than 10,000
B2C
Marketing email campaigns are one of the good features of Salesforce. Will be useful for campaigns, to send a message to multiple customers at once, in a single click. However when the message that needs to be sent is customized for one user, and a mass email campaign doesn't work - then this is not a great feature.

Salesforce Marketing Cloud Feature Ratings